Business
Cricut Finds 71% of Women Draw Inspiration and Feel Empowered by Other Women
In celebration of Women’s History Month, Cricut released a study finding 84% of women surveyed want to prioritize their mental health and well-being more
About this update from Cricut, Inc.
[{"type":"text","content":"\nIn celebration of Women’s History Month, Cricut released a study finding 84% of women surveyed want to prioritize their mental health and well-being more this year, with 70% of the same women wanting to focus on crafting\n\n\n SOUTH JORDAN, Utah--(BUSINESS WIRE)--\nCricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that built a connected platform for making with millions of users worldwide, today released findings for a Women’s History Month survey.\n\n\nOn the heels of what some are calling the “Year of the Girl” – from the Barbie movie, to girl math and girl dinners, to Beyoncé and Taylor Swift dominating global pop culture – Cricut is highlighting the need for women to turn their attention inwards to prioritize their well-being and foster supportive communities with other women.\n\n\nIt's no secret that women wear many hats in their daily lives, personally and professionally. Cricut commissioned a survey of more than 3,000 women aged 25-55 in the U.S. and found that 60% of women feel overwhelmed with their various roles and daily responsibilities. The research uncovers insights from female consumers at various stages of life across the United States exploring attitudes, behaviors, and aspirations towards mental health, inspiration, and the importance of having a creative outlet in their lives.\n\n\n“Our priority is creating quality products that can be used and enjoyed at various moments in users’ lives,” said Jennia Parkin, Cricut Vice President of Global Product Management. “Cricut is my convenient crafting companion for holiday decor and gifts, creative and quality time outlet for projects with my kids, label maker for organization around the house, and so much more. The Cricut experience is far from limited, just like the different roles we play daily as women.”\n\n\nKey takeaways from the survey include:\n\n\n\nWomen are drawing inspiration from each other: with 71% reporting they draw inspiration from and feel empowered and supported by other women.\n\n\nYounger generations are among the highest, with 76% aged 25-35 drawing inspiration from and feeling empowered and supported from other women, compared to 69% of women aged 36-45 and 66% of women aged 46-55.\n\n\n\n\n\n\n65% of women do not prioritize their own personal self-care, stress relief, or activities / hobbies as much as they would like.\n...