Business
Creative Edge Nutrition, Inc. Expands Industry Management Team
Creative Edge Nutrition, Inc. Expands Industry Management Team.
About this update from Creative Edge Nutrition Inc
[{"type":"text","content":"\n\n\n\n\n\n\n\nCreative Edge Nutrition, Inc. Expands Industry Management Team\n\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:\"0in\";\n}\n\n\n\n\n\n\n\n\n\n\nCreative Edge Nutrition, Inc. Expands Industry Management Team\n\nPR Newswire\n\nMADISON HEIGHTS, Mich., May 1, 2013\n\n\n\n\n\n\n\nMADISON HEIGHTS, Mich., May 1, 2013 /PRNewswire/ -- Creative Edge Nutrition, Inc. (OTCQC: FITX), a nutritional supplement company focusing on active lifestyles today is excited to announce the hiring of Leonard K. Armenta Jr., as the new Vice President of Brand Management & Marketing. Mr. Armenta brings over 12 years of industry experience to Creative Edge Nutrition, Inc. He originally owned Colorado Sports Innovations Consulting, which assisted companies in branding and growth strategies. Mr. Armenta most recently was the Executive Vice President of MusclePharm, and Vice President of Business Development for Inner Armour, both leading nutritional brands in the industry. \n\n\nWhile at MusclePharm he started in sales and due to his success with helping the brand grow, was promoted to Chief Operating Officer and eventually promoted to Executive Vice President. Mr. Armenta was instrumental in the advancement of MusclePharm into becoming one of the leading U.S. nutritional Brands. Mr. Armenta was instrumental in placing MusclePharm into the largest US distributors and in over 35 International countries. He helped the company grow from $96,000 in sales in 2008, to over $17M in sales in 2011. \n\n\nAdditionally, he was also responsible for managing the sales, customer service and shipping staff, setting and achieving impressive sales goals, while facilitating and maintaining key relationships with professional athletes. Mr. Armenta was instrumental in the development of human resources, operations, and the implementation of company's Customer Relationship Management (CRM) systems. He was a key player contributing to Musclepharms' explosive growth and success. \n\n\nWhile at Inner Armour, Leonard was responsible for all online account growth and trainin...