Creatd Inc.

Creatd Inc. (CRTD.OTC) primarily operates the Vocal platform, which is a creator-driven platform that allows users to publish and share original content. The core product wedge is its focus on verified-human publishing, distinguishing itself in a landscape increasingly saturated with synthetic media. Who Pays for It: - Job Titles : Content creators, influencers, marketers, and brands. - Types of Companies : Media companies, marketing agencies, and individual creators looking to reach audiences through original content. Core Product Wedge: - Emphasis on verified-human content, rejecting AI submissions to enhance authenticity and value in content creation.

The current revenue for Creatd Inc. (CRTD.OTC) is reported as $3.2 million for the fiscal year ended December 31, 2025. However, specific details regarding the current ARR, the most recent YoY growth rate, and the net-new-ARR trend over the last 4-8 quarters are not provided in the available company context. Therefore, this information is missing.

I couldn’t find any reliable public data showing Creatd Inc. (OTCQB: CRTD) ’s net revenue retention (NRR) or gross revenue retention (GRR)/gross retention. The company’s recent filings and investor communications do not disclose those metrics. Here’s what I found and why these retention figures are unavailable: --- What I Checked - The latest Form S-1 and 10-Q filings (mid-2026) do not include specific retention metrics for advertising customers or other customer segments. (sec.gov) - Past revenue-growth and retention comments are general (e.g. “increased retention rates and long-term value” in 2023), but no numbers for NRR or GRR are given. (creatd.com) - The company’s 2023 financial highlights show improved gross margins and cost reductions, but again no retention rate percentages. (creatd.com) --- What Would Be Needed / What We’d Expect If Creatd had published retention metrics, here’s how to interpret them: | Metric | What it Measures | What High vs. Low Means | |---|---|---| | Gross Revenue Retention (GRR) | % of revenue retained from existing customers over a period excluding upsells or expansion. It shows how well customers are being retained, without counting growth from them. | High GRR (90-100%) → low churn, good customer satisfaction. Low GRR → losing customers or revenue likely from downgraded contracts or churn. | | Net Revenue Retention (NRR or Dollar-Based Net Retention) | GRR + expansion from existing customers (upsell, cross-sell) minus downgrades and churn. Shows how revenue from cohort changes over time. | 100% NRR → “land-and-expand” effect: existing ...

I was unable to reliably compute Creatd, Inc.’s “magic number” (growth efficiency) or its SaaS-style CAC payback period from available filings for ticker CRTD.OTC. The company does not publicly report enough CRM/SaaS metrics (like customer counts, new ARR, or gross margin contributions from new customers) to fully calculate those standard efficiency ratios. Below is what can be inferred, plus a comparison with typical SaaS benchmarks, and where data is missing. --- What the data does show | Metric | Latest values / inference | Notes | |---|---|---| | Revenue growth (2024 → 2025) | +113% (≈ $1.5M → $3.2M) (globenewswire.com) | Strong top‐line growth year over year, but absolute scale remains small. | | Quarterly revenue (Q2 2026 ended June 30, 2026) | ≈ $173,941, down 11.7% YoY (stockanalysis.com) | Revenue has recently dropped, which makes forward efficiency metrics volatile. | | Marketing expense level (recent quarter) | $106,474 for the quarter ended March 31, 2026 (sec.gov) | Only marketing spend; does not break out new customers acquired, gross margins from those customers, etc. | --- What’s missing to compute Magic Number or CAC Payback To calculate the magic number (i.e. incremental revenue growth vs. sales & marketing spend) or CAC payback period , you typically need: - Net new recurring revenue (or new customer revenue) by quarter - Marketing & sales expense for acquiring that revenue - Gross margin on that revenue (to calculate payback in margin months) - Number of customers acquired and their churn / retention over time Creatd’s public disclosures do not provid...

I was able to find recent values for Creatd, Inc. (CRTD, OTC), but the data is quite noisy and shows large swings. Here’s what is available on gross margin , free cash flow (FCF) margin , and a Rule of 40 -style metric, along with recent trend observations and data limitations. --- Key Metrics (Latest and Recent History) | Metric | Latest Available | Prior Year(s) / Trends | |---|-------------------|--------------------------| | Gross Margin (TTM basis) | 85.9% for trailing twelve months ending June 30, 2026 (stockanalysis.com) | - 2025: 82.9% (stockanalysis.com) <br - 2024: 95.8% (stockanalysis.com) <br - Before 2023, gross margin was negative in many periods—e.g. –27.4% in FY2022, –23.3% in FY2021. (marketclerk.com) | | Free Cash Flow Margin (TTM / Annual) | –501.7% (TTM ending June 30, 2026) (stockanalysis.com) | - FY 2025: –312.5% (stockanalysis.com) <br - FY 2024: –28.8% (stockanalysis.com) <br - FY 2023: –170.5% (stockanalysis.com) <br - FY 2022 and FY 2021: deeply negative (–355% and –479%, respectively) (stockanalysis.com) | | Revenue Growth YoY (Annual) | –1.09% for trailing twelve months ending June 30, 2026 (stockanalysis.com) | - FY 2025: –14.7% year-over-year from FY 2024 to FY 2025 (stockanalysis.com) <br - FY 2024: –21.8% FY-over-FY from FY 2023 (stockanalysis.com) | | Rule of 40 (Revenue Growth % + Free Cash Flow Margin %) | For TTM ending June 30, 2026: –500% (growth –1.1% + FCF margin –501.7%) (stockanalysis.com) | A few years back, in FY 2024, Rule of 40 was (–21.8% + –28.8%) ≈ –50.6% <br In FY 2023: (–60.0% + –170.5%) ≈ –230.5% <br Earlier years were ...

The information regarding customer concentration, average contract value, and the pricing model split (seat-based, consumption-based, and platform pricing) for Creatd Inc. is not provided in the available company context.

The information needed to answer what Creatd Inc. does that its competitors cannot easily replicate, as well as details about direct competitors and how CRTD.OTC is performing against them, is missing from the provided context.

The near-term catalysts that could re-rate Creatd Inc. (CRTD.OTC) include: - Acquisition of C2 Live : Creatd has signed a letter of intent to acquire the remaining 90% of C2 Capital Group, which operates the live-streaming platform C2 Live. This acquisition could enhance Creatd's portfolio and audience reach. - Vocal Tender Offer : Creatd has approved a premium tender offer for shares of its subsidiary Vocal, which could strengthen its balance sheet and simplify its capital structure. - Reorganization and Uplisting Strategy : The company is advancing its SEC re-registration and corporate reorganization, which may lead to an uplisting to a national exchange, potentially increasing visibility and investor interest. - Updates to Vocal Platform : Significant updates to the Vocal platform, including a focus on verified-human content, could attract more users and enhance engagement. These developments may positively impact investor sentiment and the company's market valuation.