Business
Italian Premium Fashion-Sport Brand Hydrogen Enters China Market in Partnership with BranDNA
BranDNA announced a strategic partnership with CREAS F&C to launch the Italian premium sportswear brand Hydrogen in China. The signing ceremony was held at CREAS Group's headquarters in Seoul.
About this update from Creas F&c Co., Ltd.
[{"type":"text","content":"SHANGHAI, July 22, 2025 /PRNewswire/ -- BranDNA announced a strategic partnership with CREAS F&C to launch the Italian premium sportswear brand Hydrogen in China. The signing ceremony was held at CREAS Group's headquarters in Seoul.","length":245,"tagName":"p"},{"type":"image","alt":"Italian Premium Fashion-Sport Brand Hydrogen Enters China Market in Partnership with BranDNA","displaySize":"","headline":null,"caption":"Italian Premium Fashion-Sport Brand Hydrogen Enters China Market in Partnership with BranDNA","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/18fc148a0c4567f4919aee5c072e8e5d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/JAJTPYghjXCI60vmowFihQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/18fc148a0c4567f4919aee5c072e8e5d","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2733844/Italian_Premium_Fashion_Sport_Brand_Hydrogen_Enters_China_Market_in_Partnership_with_BranDNA.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This collaboration marks a timely entry into China's rapidly growing outdoor sports market, reflecting Hydrogen's strategic alignment with evolving local consumer trends.","length":178,"tagName":"p"},{"type":"text","content":"Founded in 2003 by fashion designer Alberto Bresci, Hydrogen is known as Italy's first premium performance sportswear brand. The brand merges high fashion with professional sports functionality, becoming a "secret weapon" for elite athletes. Known for its iconic skull logo and bold designs, the brand embodies individuality and a rebellious spirit, appealing to those who reject mediocrity, and embrace an avant-garde aesthetic.","length":443,"tagName":"p"},{"type":"text","content":"BranDNA will implement localized innovations for the brand to seize the China opportunity. James Chen, CEO of BranDNA, stated: "This is the ideal timing for Hydrogen to enter China. Chinese consumers are demanding greater personalization and fashion sense in outdoor and sportswear, and Hydrogen perfectly meets this demand." Chen emphasized, "We are not just introducing Hydrogen products; we are bringing a lifestyle revolution to the new generation seeking identity, offering ...