Business
Cracker Barrel Teams up with Country Music Star Jordan Davis to Invite Guests to Discover "All the More" this Fall
New creative campaign features a refreshed look and feel, delicious new dishes, returning classics and a nationwide offer focused on the goodness of country
About this update from Cracker Barrel Old Country Store, Inc.
[{"type":"text","content":"New creative campaign features a refreshed look and feel, delicious new dishes, returning classics and a nationwide offer focused on the goodness of country hospitality\nLEBANON, Tenn., Aug. 19, 2025 /PRNewswire/ -- Cracker Barrel (Nasdaq: CBRL), the beloved restaurant and retail brand known for serving up more than a meal, today launched a new fall menu creative campaign that celebrates more than 55 years of country hospitality and positions the iconic American brand for the future.\n\nExperience the full interactive Multichannel News Release here:https://www.multivu.com/cracker-barrel/9351251-en-cracker-barrel-creative-campaign-with-jordan-davis \nThe campaign spotlights \"All the More\" that today's guests – both current and soon-to-be – can discover and love at Cracker Barrel, including crave-worthy new and returning menu items, refreshed restaurant remodels, an enhanced brand look and feel, a limited-time offer and, of course, music from celebrated country music artist Jordan Davis himself, who helps bring it all to life – and to the table for breakfast, lunch, and dinner.\n\"We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn't changed. Our values haven't changed. With 'All the More,' we're honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,\" said Sarah Moore, Chief Marketing Officer of Cracker Barrel.\nSince 1969, Cracker Barrel has delivered heartfelt service, homestyle food and an unmatched dining experience. With nearly 660 locations nationwide, the brand remains a go-to for guests seeking community, comfort and special moments they can carry with them long after they leave. Its more popular menu offerings like farm fresh scrambled eggs and buttermilk biscuits even serve as inspiration behind the hues of a refreshed color palette featured in the new campaign. Anchored in Cracker Barrel's signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand's logo, which is now rooted even more closely to the iconic barrel shape and word mark that started it all.\nLike Cracker Barrel, Davis draws from his country roots that shape his music and taste buds. With a U.S. concert tour currently underway, Davis turns to Cracker ...