Business
Cracker Barrel Old Country Store® Teams up with Global Superstar Dolly Parton to Give Away Ultimate VIP Macy's Thanksgiving Day Parade® Viewing Experience
New way to experience the shared tradition of annual Macy's Thanksgiving Day Parade in Cracker Barrel's second-ever appearance LEBANON, Tenn., Nov. 11, 2020
About this update from Cracker Barrel Old Country Store, Inc.
[{"type":"text","content":"New way to experience the shared tradition of annual Macy's Thanksgiving Day Parade in Cracker Barrel's second-ever appearance\n\n\nLEBANON, Tenn., Nov. 11, 2020 /PRNewswire/ -- Cracker Barrel Old Country Store® announced today that it is bringing global superstar Dolly Parton to perform in the 94th Annual Macy's Thanksgiving Day Parade® during Cracker Barrel's second-ever appearance – where she will sing the holiday classic \"A Holly Jolly Christmas.\" And to celebrate the occasion, Cracker Barrel is gifting a few lucky fans a unique viewing experience – from the comfort of their own home. \n \nWith the COVID-19 pandemic impacting many holiday traditions this year, Cracker Barrel and Dolly Parton are giving the gift of a new tradition by providing 10 fans – tuning in from home – a VIP Watch Party Package. This exclusive package will include:\nA limited-edition pink Cracker Barrel rocking chair, autographed by Dolly; A copy of Dolly's brand new \"A Holly Dolly Christmas\" album – her first collection of Christmas tunes in three decades; And two $100 gift cards, one to Macy's and one to Cracker Barrel Old Country Store – perfect for holiday shopping and enjoying a warm, homestyle meal after checking everyone off your list. Nine winners plus one grand prize winner – who will receive a $250 gift card to Macy's and Cracker Barrel meals for a year (valued at $650) in place of the $100 gift cards – will be selected. To enter for a chance to win Cracker Barrel's VIP Watch Party Package, guests and fans are invited to share their favorite holiday tradition at crackerbarrel.com/vip now through Nov. 17. \n\"We all find comfort in traditions, especially during the holiday season – and America is yearning for familiar holiday traditions, like the iconic Macy's Thanksgiving Day Parade, now more than ever,\" Cracker Barrel Senior Vice President and Chief Marketing Officer Jennifer Tate said. \"It is still important for us to share in the magic of the holiday season with our guests – even from home. The VIP Watch Party Package gives a few lucky fans a chance to experience the nostalgia and holiday cheer that Cracker Barrel and Dolly will bring to this year's Parade in a safe, yet fun and memorable way.\"\nWhile the 94th Annual Macy's Thanksgiving Day Parade may have a reimagined format this year, Cracker Barrel's handcrafted \"Home Sweet Home\...