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Coveo's 2024 Commerce Industry Report Finds More Than 70% of Consumers are Expecting Generative AI to Enhance Their Online Shopping Experience
Coveo's 2024 Commerce Industry Report Finds More Than 70% of Consumers are Expecting Generative A...
About this update from Coveo Solutions, Inc.
[{"type":"text","content":"\n \n \n \n Coveo's 2024 Commerce Industry Report Finds More Than 70% of Consumers are Expecting Generative AI to Enhance Their Online Shopping Experience\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n Survey of 4,000 consumers reveals that finding products and content easily has the strongest impact on the perception of a brand for more than 60% of respondents\n \n \n \n \n MONTREAL\n \n ,\n \n LONDON\n \n and\n \n SAN FRANCISCO\n \n \n ,\n \n \n June 6, 2024\n \n \n /CNW/ -\n \n Coveo\n \n (TSX: CVO), the leading enterprise AI platform that brings AI Search and generative AI (GenAI) to every point-of-experience, enabling remarkable personalized digital experiences that drive business outcomes, today announced the release of its fourth annual Coveo Commerce Industry Report, based on a survey of 4,000 shoppers, equally divided between the U.S. and the U.K. The report, \"\n \n With Overwhelming Choice, What Really Drives Shopper Purchase Decisions?\n \n ,\" conducted in partnership with Arlington Research, examines shopper preferences, expectations, and frustrations at a transformative time in the retail industry.\n \n \n \n \n \n \n \n \n \n The study shows the increasingly important role that GenAI is playing in guiding purchase decisions, with 72% of consumers expecting their online shopping experiences to evolve with GenAI. These expectations include pre-purchase education on products and attributes and even virtual shopping assistance. Meanwhile, shopper willingness to exchange personal data for deals is on the rise, along with their concerns over its use. The growing influence of social commerce is also a notable trend, particularly for Gen Z shoppers who often discover products on social media platforms, though only 14% said they hit the \"buy\" button on that channel. All this reveals how ingrained digital interactions have become within the retail customer journey -- in fact, Coveo's survey confirms that 94% prefer to either start or end their shopping experiences online.\n \n \n \"W...