Business
Coveo Commerce Relevance Report Finds Popularity of GenAI Surging with 62% of Shoppers More Likely to Make Purchases with its Guidance
Coveo Commerce Relevance Report Finds Popularity of GenAI Surging with 62% of Shoppers More Likel...
About this update from Coveo Solutions, Inc.
[{"type":"text","content":"\n\n\n\n Coveo Commerce Relevance Report Finds Popularity of GenAI Surging with 62% of Shoppers More Likely to Make Purchases with its Guidance\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n More than seven in 10 surveyed say they will abandon an e-commerce site if they can't quickly find what they need, reinforcing that search remains a critical pillar of the digital shopping experience\n \n\n\n\n\n MONTREAL\n \n ,\n \n LONDON\n \n and\n \n NEW YORK\n \n\n ,\n \n\n March 13, 2025\n \n\n /CNW/ -\n \n\n Coveo\n \n\n (TSX: CVO), the leading enterprise AI platform that brings AI Search and generative AI to every point–of-experience, today announced its fifth annual Commerce Relevance Report,\n \n\n \"\n \n Can GenAI Close\n \n the Gap Between Online and In-Store Experiences?\"\n \n\n The report provides a comprehensive view of today's shoppers— their expectations, frustrations, and buying behaviors. To gather these insights, Coveo partnered with Arlington Research to survey 4,000 U.S. and U.K. consumers. The results uncovered key trends in online and in-store convergence, the rising importance of trust, and the role of Generative AI (GenAI) in shaping the future of retail.\n \n\n\n\n\n\n\n\n\n One takeaway from the new research is that GenAI support is becoming an expected element of the shopper journey, with 62% of consumers claiming they are more likely to make purchases with GenAI-driven guidance. This figure rises for younger generations, such as 68% for millennials.\n \n\n \"Consumers increasingly expect GenAI to enrich their shopping experiences, making them more relevant, convenient, and informative,\" said\n \n Peter Curran\n \n , GM of Commerce, Coveo. \"GenAI doesn't replace search—it enhances it by seamlessly integrating into key touchpoints like the search bar, product pages, and shopping carts. It reshapes how consumers discover and select products – strengthening the connection between retailers and their customers while driving higher conversions and revenues...