Business
Homes.com Residential Network Reaches All-Time High of 149 Million+ Unique Monthly Visitors in February 2024
Homes.com is the #2 Homebuying Portal with 567% Year-Over-Year Traffic Growth WASHINGTON--(BUSINESS WIRE)-- The Homes.com Residential Network reached more
About this update from Costar Group, Inc.
[{"type":"text","content":"\nHomes.com is the #2 Homebuying Portal with 567% Year-Over-Year Traffic Growth\n\n\n WASHINGTON--(BUSINESS WIRE)--\nThe Homes.com Residential Network reached more than 149 million unique visitors in February, cementing Homes.com’s position as the second-most trafficked homebuying portal. * Homes.com itself achieved a 567% year-over-year (YOY) traffic increase. **\n\n\nThe traffic data demonstrate the popularity of Homes.com’s unique “Your Listing, Your Lead” business model which connects buyers directly to the agents representing a given property listing, ensuring convenience and transparency for the buyer and the preservation of agents’ commissions. The February traffic figures more than double Realtor’s 66 million average unique monthly visitors and triple Redfin’s 44 million average unique monthly visitors. ***\n\n\n“The latest traffic data for the Homes.com network is a validation of our unprecedented investment in building the most comprehensive and agent, seller and buyer friendly residential portal on the market,” said Andy Florance, Founder and Chief Executive Officer of CoStar Group. “Our ‘Your Listing, Your Lead’ model, which works for agents rather than against them to preserve their local knowledge and relationships with buyers, is extremely popular and resonating well with brokers across the country. We are thrilled to see such a positive response from homebuyers and sellers as well.”\n\n\nThe explosive growth on Homes.com comes as CoStar Group announced that it has invested over $1 billion in the platform, including the industry’s largest marketing campaign across dozens of traditional and digital channels, including four Super Bowl advertisements and commercials in the Oscars, Emmys, the Olympics and nearly every major television and media event. The campaign is estimated to reach over 90% of households delivering more than 80 billion impressions. Additionally, the company employs over a thousand employees focused on developing unique and compelling neighborhood-specific content that can only be found on Homes.com.\n\n\nCoStar Group purchased Homes.com in 2021 and rebuilt the site from the ground up, investing massively in ensuring that Homes.com has the most robust content of any home buying site. Homes.com’s growth comes as part of a period of significant growth and expansion for CoStar Group.\n\n\nFounded in 1...