Business
Corus Entertainment Launches 'Unboxed by Corus', an Integrated Product Discovery and Sampling Program
Corus Entertainment Launches 'Unboxed by Corus', an Integrated Product Discovery and Samp...
About this update from Corus Entertainment Inc. Class B
[{"type":"text","content":"\n \n \n \n Corus Entertainment Launches 'Unboxed by Corus', an Integrated Product Discovery and Sampling Program\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n Leveraging the Power of its Trusted Brands and Platforms, 'Unboxed by Corus' Connects Content with Commerce\n \n \n Program Delivers New Integrated Opportunities for Brands to Drive Product Trial and Discovery Amongst Targeted Consumers\n \n \n \n \n \n \n \n \n \n To share this release:\n \n https://bit.ly/3g18aGG\n \n \n \n \n TORONTO\n \n ,\n \n June 9, 2021\n \n /CNW/ - Today during the #CorusUpfront, Corus Entertainment unveiled an exciting new client offering with\n \n 'Unboxed by Corus'\n \n – an integrated product discovery and sampling program designed to provide brands with new ways to drive trial and product discovery by connecting brands with Corus' engaged audiences.\n \n \n \"We have incredibly engaged audiences across our platforms who are coming to us to feed their passions and who are looking for advice, inspiration, and new products,\" said Dervla Kelly, Senior Vice President, Marketing & so.da, Corus Entertainment. \"Following tremendous success with a pilot program, we're excited to roll out a suite of new integration opportunities for brands that connect them to our audiences, bridging the gap between awareness and transaction.\"\n \n \n The partnership is arriving at a time when Google plans to end third-party cookies and Apple has just transformed its app tracking framework, leaving media buyers and marketers wondering how effective targeting and retargeting could be with new methods that will emerge.\n \n \n Powered by Corus' own premium brands, beloved talent, and vast influencer networks, 'Unboxed by Corus' is connecting commerce with content to turn engaged audiences into converted customers, while also boosting Corus' first-party data. The program will feature sampling opportunities such as 'The Foodie Box' brought to you by Food Network Canada or 'The Glam Box' brought to you by Slice, each filled w...