Business
Corus Entertainment Adds 115,000 New Canadian Creators to its Kin Community
Corus Entertainment Adds 115,000 New Canadian Creators to its Kin Community Can...
About this update from Corus Entertainment Inc. Class B
[{"type":"text","content":"\n \n \n \n Corus Entertainment Adds 115,000 New Canadian Creators to its Kin Community\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n Expanded Roster Brings More Expertise, Audience, and Authority Across Even More Verticals\n \n \n Additional 8,000 Canadian TikTok Creators Joining the Community Later this Month\n \n \n To share this release:\n \n https://bit.ly/2Teds8B\n \n \n \n \n TORONTO\n \n ,\n \n June 9, 2021\n \n /CNW/ - As revealed today during the #CorusUpfront,\n \n \n Kin Community Canada\n \n \n \n ,\n \n Corus' award-winning creator media studio, announced additional access to\n \n 115,000\n \n new Canadian creators to its active roster, deepening the company's investment in influencer marketing and media strategy. In addition to the agency's existing curated core group of Kin Creators, clients now have access to one of the largest databases for influencer marketing in the country. These creators span the full spectrum of vital media categories, delivering expertise, authority, and engaged audiences across arts and culture, entertainment, fashion, beauty, food, home and DIY, wellness, parenting, and much more.\n \n \n \"Now more than ever influencer marketing is an important and standard part of today's media mix, allowing brands not only to reach more consumers, but to compel them to take action,\" said Dervla Kelly, Senior Vice President, Marketing & so.da, Corus Entertainment. \"Kin is one of the original content creator studios in\n \n Canada\n \n and we're committed to investing in our community so that we can continue to provide clients with a dynamic range of expertise and audience segments for truly customized campaigns.\"\n \n \n Today, advertisers are seeing a return of\n \n $5.20\n \n for every\n \n $1.00\n \n spent on influencer marketing, a 420% return on investment. This measurable impact is why creator marketing continues to be a key driver for brand engagement, with the industry expected to grow to\n \n $15 billion dollars\n \n by 2022 (\n \n Business Inside...