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Kahlúa Achieves Coffee Supply Chain Transparency - 100% of Its Coffee Now Sourced Through "Coffee for Good" Project
Kahlúa Achieves Coffee Supply Chain Transparency - 100% of Its Coffee Now Sourced Through "C...
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[{"type":"text","content":"\n \n \n \n Kahlúa Achieves Coffee Supply Chain Transparency - 100% of Its Coffee Now Sourced Through \"Coffee for Good\" Project\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n Dec. 19, 2022\n \n \n /CNW/ - Kahlúa, the world's leading coffee liqueur brand, has reached a significant milestone in its ambition to gain transparency and traceability in its supply chain. To achieve this, the brand has mapped all steps of its supply chain to identify any potential risk areas. Today, 100% of its key ingredient, Arabica coffee, has full traceability and is solely sourced from the remote Mexican farming communities participating in its 'Coffee for Good' initiative, launched in 2016.\n \n \n \n \n \n \n \n \n \n Over the past six years, Kahlúa has been working with a local NGO,\n \n Fondo Para La Paz\n \n in four local communities in the mountains of\n \n Veracruz, Mexico\n \n . Together, they have been investing in better living and working conditions for farmers, establishing good agricultural practices, and protecting the region's biodiversity. Having nurtured close relationships with farmers, Kahlúa now is confident that its coffee is derived from a more sustainable source.\n \n \n Kahlúa's milestone comes with brands and retailers facing mounting pressure from their customers to provide greater transparency into their supply chains. Customers are demanding more information on where a product originated and what environmental impact it has had.\n \n \n \n \n Lynne Millar\n \n , Director of Purchasing, Kahlúa, commented\n \n :\n \n \"It's paramount that we have traceability across our coffee supply chain – not only for our own peace of mind, but it's essential that we provide the same assurances to our retail customers.\"\n \n \n \n Having started in Ocotempa, a remote village in the\n \n Veracruz\n \n mountains, the project focuses on three interconnected themes – social, economic and environmental – to help smallholder farmers move towards a sustainable...