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J.P. Wiser's Heads to Hockeytown as the Official Canadian Whisky of the Detroit Red Wings
J.P. Wiser's Heads to Hockeytown as the Official Canadian Whisky of the Detroit Red Wings ...
About this update from Corby Spirit And Wine Limited Class A
[{"type":"text","content":"\n \n \n \n J.P. Wiser's Heads to Hockeytown as the Official Canadian Whisky of the Detroit Red Wings\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n Jan. 24, 2023\n \n \n /CNW/ - Corby Spirit and Wine is proud to announce its flag ship brand J.P. Wiser's the Official Canadian Whisky of the Detroit Red Wings. The multi-year partnership will include several branding placements and activations at Little Caesars Arena, inclusions in Red Wings game broadcasts, and promotions on both J.P. Wiser's and the Red Wings' social media channels.\n \n \n \n \n \n \n \n \n \n The partnership marks a first between the two iconic brands and neighbours. Rather than partner with a Canadian team, J.P. Wiser's intentionally selected the Red Wings, given their historical connection. Founded in 1926, the Red Wings originally played home games in J.P. Wiser's hometown of\n \n Windsor\n \n , at the Border Cities arena.\n \n \n J.P. Wiser's branding will be featured throughout Little Caesars Arena in the form of a branded bar, advertising throughout the venue, and a concourse activation for select home games. J.P. Wiser's whisky will also be sold at the arena's four restaurants.\n \n \n Broadcast assets will include J.P. Wiser's virtual advertising on the glass behind the goals for select games, and in digitally enhanced dasher board rotation which will be visible during select road games. Radio inclusions will feature local, in-game J.P. Wiser's commercials on the Detroit Red Wings Radio Network.\n \n \n On social media, J.P. Wiser's will conduct a contest for fans to win tickets to several Red Wings home games.\n \n \n \"As a brand, we pride ourselves on rising to the occasion, and our synergies with the Red Wings inspired the partnership,\" said\n \n Cory Owens\n \n , Senior Brand Manager,\n \n J.P. Wiser's\n \n . \"We are incredibly excited to partner with such an iconic organization that represents the city of\n \n Detroit\n \n as proudly as we represent\n \n Windsor\n \n .\"\n \n \n \"We're appreciative of our new par...