Business
Russell Westbrook's RW Digital Partners with Comscore to Redefine Multicultural Advertising in the Privacy-First Era
RW Digital, a leading provider of multicultural programmatic solutions founded by NBA star Russell Westbrook, today announced a strategic partnership with Comscore, a global leader in cross-platform audience measurement. The collaboration will enhance RW Digital's ability to deliver culturally resonant campaigns in a rapidly evolving, privacy-first advertising landscape.
About this update from Comscore, Inc.
[{"type":"text","content":"Westbrook's ad-tech company teams with Comscore to help brands connect authentically with diverse audiences while protecting consumer privacy.","length":146,"tagName":"p"},{"type":"text","content":"LOS ANGELES, Sept. 9, 2025 /PRNewswire/ -- RW Digital, a leading provider of multicultural programmatic solutions founded by NBA star Russell Westbrook, today announced a strategic partnership with Comscore, a global leader in cross-platform audience measurement. The collaboration will enhance RW Digital's ability to deliver culturally resonant campaigns in a rapidly evolving, privacy-first advertising landscape.","length":420,"tagName":"p"},{"type":"image","alt":"rwd logo (PRNewsfoto/RW Digital)","displaySize":"","headline":null,"caption":"rwd logo (PRNewsfoto/RW Digital)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":134,"url":"https://media.zenfs.com/en/prnewswire.com/386a277d568ab4f293faa9c3abf77b17"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/rDMDEWotQJwPpZDXIgllbQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTIzNjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/386a277d568ab4f293faa9c3abf77b17","width":400,"height":134}},"href":"https://mma.prnewswire.com/media/1868916/RW_Digital_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Through the integration of Proximic by Comscore's ID-free targeting solution, RW Digital can transact anonymized, privacy-centric audience segments without relying on cookies or personal identifiers. This innovation allows brands to connect with diverse communities more authentically while building long-term consumer trust and loyalty.","length":341,"tagName":"p"},{"type":"text","content":""At RW Digital, our mission is to make sure diverse communities are seen, heard, and respected in the digital world," said Russell Westbrook, Founder of RW Digital. "Partnering with Comscore allows us to combine cultural relevance with privacy-first precision, giving brands a better way to connect with people without compromising trust."","length":359,"tagName":"p"},{"type":"text","content":"RW Digital recently deployed this approach in a campaign for one of the nation's largest energy companies. Within just 30 days, the initiative achieved click-through rates of up to 0.41% and video completion rates as high as 88%, s...