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Comscore Reports TV Viewing Engagement for Week Ending January 10, 2021
RESTON, Va., Jan. 20, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today
About this update from Comscore, Inc.
[{"type":"text","content":"RESTON, Va., Jan. 20, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021. \nComscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.\nTOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending January 10, 2021)\nRANK\nSTICKINESS INDEX\nRATING RANK\nTELECAST\nNETWORK\nDAY\n1\n162\n3\nNBC NFL PLAYOFF GM WC SA1\nNBC\n1/9/2021\n2\n157\n1\nNBC NFL PLAYOFF GM WC SU2\nNBC\n1/10/2021\n3\n154\n103\nTodo por mi hija\nTELMUN\n1/8/2021\n4\n145\n78\nVencer el desamor\nUNIV\n1/5/2021\n5\n144\n17\nBlue Bloods\nCBS\n1/8/2021\n6\n143\n94\nImperio de mentiras\nUNIV\n1/4/2021\n7\n142\n98\nDulce ambición\nUNIV\n1/4/2021\n8\n136\n104\nAquí y ahora\nUNIV\n1/10/2021\n9\n134\n29\nBull\nCBS\n1/4/2021\n10\n134\n26\nThis Is Us\nNBC\n1/5/2021\n11\n133\n21\nFBI\nCBS\n1/5/2021\n12\n133\n23\nMagnum P.I.\nCBS\n1/8/2021\n13\n129\n19\nThe Bachelor\nABC\n1/4/2021\n14\n124\n12\nThe Chase\nABC\n1/7/2021\n15\n124\n10\nNCIS: Los Angeles\nCBS\n1/10/2021\n16\n124\n37\nAll Rise\nCBS\n1/4/2021\n17\n123\n9\nCelebrity Wheel of Fortune\nABC\n1/7/2021\n18\n123\n33\nLaw & Order: Special Victims Unit\nNBC\n1/7/2021\n19\n122\n22\nNCIS: New Orleans\nCBS\n1/10/2021\n20\n121\n41\nEllen's Game of Games\nNBC\n1/4/2021\n1. Tampa Bay at Washington\n2. Cleveland Browns at Pittsburgh Steelers \n[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; Univision is owned by Univision Communications; ABC is owned by The Walt Disney Company.]\nTOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending January 10, 2021)\nRANK\nSTICKINESS INDEX\nRATING RANK\nTELECAST\nNETWORK\nDAY\n1\n146\n674\n2021 IIHF World Junior Championship1\nNHLTV\n1/5/2021\n2\n146\n53\nA New Year's Resolution\nHALL\n1/9/2021\n3\n145\n56\n90 Day Fiancé\nTLC\n1/10/2021\n4\n142\n55\nThe Curse of Oak Island\nHST\n1/5/2...