Business
Comscore Receives First-Ever Certification for Mobile Web Viewability
Leading industry owned auditor ABC confirms Comscore validated Campaign Essentials™ (vCE®) compliant with JICWEBS Viewability Principles RESTON, Virginia,
About this update from Comscore, Inc.
[{"type":"text","content":"Leading industry owned auditor ABC confirms Comscore validated Campaign Essentials™ (vCE®) compliant with JICWEBS Viewability Principles\n RESTON, Virginia, Aug. 8, 2019 /PRNewswire/ -- Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that its validated Campaign Essentials™ (vCE®) solution is the first product to receive ABC certification for mobile web viewability, including for both display and video. The certification underscores Comscore's commitment to providing advertisers, agencies and publishers with trusted data that drives informed transactions in the market.\nComscore's vCE® is a holistic ad and audience validation solution that provides real-time insights to improve the performance of advertising campaigns across display, video and mobile devices. Unlike other solutions, vCE® provides validated and unduplicated accounting of impressions, including with ads delivered in-view and in brand-safe environments, absent of invalid traffic, and to the intended target audience.\nAs part of the audit process, ABC tested and verified that vCE® performed across several mobile-specific behaviors, including scrolling and watching mobile videos. Comscore's certificate confirms that vCE® counts viewable impressions in mobile web environments.\n\"With mobile viewing continuing to rise, advertisers are spending more in this medium and need to understand their return on investment,\" said Larry Goldstein, vice president, measurement standards compliance at Comscore. \"We're excited to continue building products that bring trust and transparency to the market, and this certification is an important milestone in our efforts to deliver quality audience reporting.\"\n\"The industry is looking for reliable third-party measurement that itself has been independently verified, and we're delighted that our auditing services against the JICWEBS Viewability Principles are helping to build trust in this way,\" Simon Redlich, chief executive at ABC. \"We congratulate Comscore on becoming the first company to have a product audited for viewability in our mobile environment.\"\nAbout Comscore Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical vi...