Business
Comscore Launches Audio Targeting and Measurement Capabilities with The Trade Desk, Helping to Unlock Incremental Reach for Advertisers
RESTON, Va., Jan. 08, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced that content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement are now available in The Trade Desk platform. This makes Comscore among the first providers to enable both advanced audio targeting and large-scale audio campaign measurement on the platform. By combining Proximic by Comscore’s AI-power
About this update from Comscore, Inc.
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