Business
Comscore Consumer Intelligence is Now Available in all 210 Local Markets Monthly
Comscore Consumer Intelligence provides granular cross-platform measurement view of consumer retail visitation and online shopping tied to television and
About this update from Comscore, Inc.
[{"type":"text","content":"Comscore Consumer Intelligence provides granular cross-platform measurement view of consumer retail visitation and online shopping tied to television and digital viewing behavior at local market level\n\n\nRESTON, Va., Nov. 15, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an expansion of Comscore Consumer Intelligence, powered by Consumer Orbit, to cover all 210 Comscore local markets. The expansion will provide local TV stations, local digital publishers and media buyers everywhere with actionable consumer insight to connect consumer behaviors with local television and digital consumption down to the ZIP code level.\nComscore Consumer Intelligence is a powerful local market audience segmentation and buying and sales tool that provides a comprehensive and highly granular view of what linear and digital audiences are searching online to buy, where they are shopping and how they interact with media. It is delivered monthly compared to other consumer segmentation tools delivered annually that depend on outdated survey-based questionnaires and are based on self-reported information from small samples. Comscore Consumer Intelligence is sourced from deterministic data collected daily and reported monthly in 210 U.S. local markets, which delivers on Comscore's approach to measurement informed by massive and passive data collection. \n\"Comscore Consumer Intelligence adds the granularity at the local market level that allows media sellers to match what media planners have been requesting for years, which is information about the quality of the audience delivered. It allows advertising sellers to bypass age and gender demos and report on the delivery of actual consumer behaviors, or visitors, to hundreds of retail locations within each market,\" said Staci Kassen, COO and Strategy Lead at Consumer Orbit. \"A seller can now access the actual location traffic for a specific car dealer and match those visits to television and digital impressions down to the ZIP codes. They could also target the ZIP codes that produce the most customer traffic for a QSR chain and find the best advertising choices. Television now has the targeting capabilities of digital allowi...