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Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement
RESTON, Va., May 4, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an
About this update from Comscore, Inc.
[{"type":"text","content":"RESTON, Va., May 4, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. This custom solution, available now for all brands, will become eligible for inclusion in Comscore's Plan Metrix® planning tool.\nLightbox is a digital out-of-home network that reaches audiences at scale in environments along the consumer journey with 100% video. While it is the largest video network in shopping and lifestyle destinations, the company has significantly expanded into new environments under the leadership of CEO Greg Glenday. Its network now includes all U.S. WeWork locations and Lightbox Unlimited, powered by FrontRunner, a flexible digital product that transforms commercial window fronts into video displays. \nWith the new agreement, Lightbox becomes the first company to utilize Comscore's emerging OOH solution. Comscore recently announced its expansion into OOH measurement, forging alliances with DPAA and the Out of Home Advertising Association of America (OAAA) and accelerating product development to incorporate OOH measurement into its industry-leading cross-platform product suite. \n\"It's finally time for digital out-of-home to behave like an actual digital medium,\" said Greg Glenday, CEO, Lightbox. \"At Lightbox, our largest client partners want to buy our audiences and it's past time for us to make that easier for them. Comscore is the measurement solution the clients asked for, and we're thrilled to partner with them to innovate in this space. Companies like Comscore planting a flag in digital out-of-home is why analysts are so bullish on the future growth of our industry.\"\nComscore continues to execute on its vision to measure outdoor, cinema, and place-based advertising platforms, such as those found in retail spaces, business and medical offices, entertainment venues and transportation hubs. \nMeasured OOH audiences will be made available to advertisers and agencies through Comscore Plan Metrix® Multi-Platform and existing APIs. Plan Metrix® combines consumers' desktop and mobile behavior wit...