Business
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences
New solution bridges linear and streaming campaign strategies for smarter voter engagement in the 2026 election cycleRESTON, Va. and NEW YORK, March 05, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support leading polit
About this update from Comscore, Inc.
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