Blueshift Launches the Next Era of Customer AI

About this update from Compass, Inc.

[{"type":"text","content":"Compass finds revenue opportunities. Launchpad builds the campaigns. Together, these agents give marketers more capacity, more personalization, and more growth.","length":160,"tagName":"p"},{"type":"text","content":"SAN FRANCISCO, Dec 15, 2025 /PRNewswire/ -- Blueshift, the leader in AI-powered customer engagement, today announced Compass & Launchpad, a new generation of AI Agents engineered to eliminate operational friction and unlock growth. By instantly translating complex data and campaign creation into simple, conversational workflows, these agents make it possible for AI to finally become usable by everyday marketers. This power shift means marketers move faster and teams discover revenue they currently miss by rapidly finding new opportunities and launching highly relevant cross-channel journeys.","length":602,"tagName":"p"},{"type":"text","content":"Compass and Launchpad introduce a new AI command center that completely redefines the marketing operating model. By eliminating operational friction, they ensure more creative and strategic time for the entire team. This newfound efficiency allows experimentation to scale without extra headcount, turning every high-value insight into an active campaign instantly. The result is a massive increase in capacity, where personalization accelerates across more moments of the customer journey than ever before, driving measurable lift in retention and revenue.","length":557,"tagName":"p"},{"type":"text","content":"Compass acts as a growth engine, continuously scanning customer behavior to surface new revenue opportunities. It shows marketers where audiences are being under-engaged, predicts which ideas are worth prioritizing, and flags optimizations that drive measurable lift. Instead of hours spent digging through data, marketers get a stream of ready-to-act insights tied to expected performance.","length":395,"tagName":"p"},{"type":"text","content":"Launchpad turns high-value ideas into fully built, cross-channel campaigns in a fraction of the time. Marketers simply describe what they want to achieve, and Launchpad assembles audiences, messaging, dynamic content, and complex logic. Now, teams can finally scale personalization across dozens of journeys without sacrificing quality or control.","length":347,"tagName":"p"},{"type":"text","content":""Marketers have been tra...

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