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Commerce Supports Universal Commerce Protocol, Plans to Offer Buying Directly Across Google’s AI Surfaces

New standard creates a common language for agents and systems across the entire shopping journey from discovery and buying to post-purchase experiencesAUSTIN, Texas, Jan. 11, 2026 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions and the parent company of leading ecommerce platform BigCommerce and data feed optimization leader Feedonomics, today announced its endorsement of Google’s new Universal Commerce Protocol (UCP). The new, open-source stan

articleCommerce.com, Inc. - Series 1January 11, 20263/company/commercecom-inc-series-1/news/commerce-supports-universal-commerce-protocol-plans-to-offer-buying-directly-across-googles-ai-surfaces
Commerce Supports Universal Commerce Protocol, Plans to Offer Buying Directly Across Google’s AI Surfaces

About this update from Commerce.com, Inc. - Series 1

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More updates from Commerce.com, Inc. - Series 1

Universal CommerceGoogleCommercedata feed optimizationUCPCommerce partnership