Press release
Xumo Introduces Advanced Identity Solution to Power Smarter Streaming Investments
New solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first
About this update from Comcast Corporation
[{"type":"text","content":"\nNew solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers\n\n\n NEW YORK--(BUSINESS WIRE)--\nXumo, the streaming joint venture between Comcast and Charter Communications, today announced the launch of a new advanced identity solution designed to help advertisers connect with audiences more effectively and confidently across Xumo's streaming inventory.\n\n\nWith today’s launch, Xumo can now offer advertisers more effective audience targeting, improved campaign measurement, and enhanced transparency, all while respecting consumer privacy. By combining verified third-party data sources with Xumo’s streaming footprint spanning devices, smart TVs and ad-supported channels, the enhancements empower agencies and brands to maximize ROI and achieve better outcomes across their streaming investments.\n\n\n“We built this solution alongside the industry’s leading data and identity innovators to deliver measurable outcomes for advertisers,” said Jiro Egawa, Senior Vice President, Platform Growth and Monetization, Xumo. “By working hand in hand with leaders like TransUnion, The Trade Desk, and LiveRamp, we’re ensuring advertisers can activate data seamlessly, confidently, and at scale.”\n\n\n\"Advertisers need solutions that balance precision with privacy, and that’s exactly what this collaboration delivers,” said Julie Clark, Senior Vice President of Media and Entertainment, TransUnion. “By combining TransUnion’s trusted identity data with Xumo’s advanced capabilities, we’re helping brands reach the right audiences more confidently and responsibly.\"\n\n\nXumo’s identity infrastructure brings together:\n\n\n\nXumo’s proprietary viewership data across its FAST channels\n\n\n\nHousehold and demographic data from TransUnion, including multidimensional data to provide a deeper understanding of audience characteristics\n\n\n\nThird-party identifiers from The Trade Desk (Unified ID 2.0) and LiveRamp (RampID) for secure, privacy-conscious data activation\n\n\n\nFirst-party viewership data from Xumo devices, enhancing data activation and interoperability\n\n\n\nThe result is a smarter, more accurate identity layer that powers richer ad requests, higher match rates, and more measurable impact for advertise...