Business
Xfinity’s First Ever National Super Bowl Campaign Reimagines and Reconnects Jurassic Park
Sam Neill, Laura Dern, and Jeff Goldblum Return to Jurassic Park 33 Years Later, Alongside the Classic Score by John Williams Comcast and NBCUniversal Bring
About this update from Comcast Corporation
[{"type":"text","content":"\nSam Neill, Laura Dern, and Jeff Goldblum Return to Jurassic Park 33 Years Later, Alongside the Classic Score by John Williams\n\n\nComcast and NBCUniversal Bring a Modern Twist to Jurassic Park Through “Xfinity Imagine That” Brand Platform\n\n\n PHILADELPHIA--(BUSINESS WIRE)--\nThis Sunday, Comcast’s Xfinity makes its Super Bowl debut by reimagining one of the most iconic films in movie history: Universal Pictures’ Jurassic Park. The first-ever national Super Bowl campaign from Xfinity rewinds the clock to 1993 and asks a simple question: What if Jurassic Park had been powered by Xfinity?\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260201929391/en/Comcast and NBCUniversal Bring a Modern Twist to Jurassic Park Through “Xfinity Imagine That” Brand Platform\nSet within the beloved world of Steven Spielberg’s original film, the campaign, titled “Jurassic Park…Works”, brings Xfinity’s connected ecosystem to life, showcasing what’s possible when reliable and secure WiFi, mobile and smart home connectivity all work together seamlessly. The spot is the latest creative expression of the “Xfinity Imagine That” brand platform, which celebrates how life is more extraordinary when your connectivity and entertainment technology work seamlessly together.\n\n\n“This Sunday, while millions of people watch the Big Game on NBC and Peacock, we’ll be reimagining one of the most iconic moments in movie history,” said Jon Gieselman, Chief Growth Officer, Connectivity and Platforms, Comcast. “By asking what Jurassic Park could have been with Xfinity’s fast, secure WiFi, we’re creating a fun, cultural crossover only Comcast NBCUniversal could deliver, combining blockbuster storytelling with real-world technology that protects, connects, and powers millions of customers every day.”\n\n\n“Bringing Jurassic Park back to life for this campaign has been an extraordinary collaboration across Comcast NBCUniversal,” said David O’Connor, Chief Brand Officer, Universal Entertainment. “For more than three decades, the franchise has captured the imagination of audiences around the world, and this partnership with Xfinity allows fans to experience that world in a completely fresh way. By combining the timeless characters and iconic moments of the original film with modern technology, we’re celebra...