Press release
Xfinity Introduces RealTime4K for Super Bowl LX: the Fastest, Most Immersive Viewing Experience Available Anywhere for Live Sports
Xfinity Delivers the Big Game in 4K with Dolby Vision and Dolby Atmos, up to 30 Seconds Faster than the Competition Xfinity TV Customers Can Enjoy NBC
About this update from Comcast Corporation
[{"type":"text","content":"\nXfinity Delivers the Big Game in 4K with Dolby Vision and Dolby Atmos, up to 30 Seconds Faster than the Competition\n\n\nXfinity TV Customers Can Enjoy NBC Sports’ Super Bowl Presentation on the Peacock 4K Channel Featuring a Full-Day of 4K Olympics and Super Bowl Coverage\n\n\n PHILADELPHIA--(BUSINESS WIRE)--\nComcast’s Xfinity today announced the launch of RealTime4K, a new ultra-low latency technology that gives customers the fastest, most lifelike experience for viewing live sports in 4K. This innovative format will deliver the Super Bowl to Xfinity TV customers just seconds behind the on-field action, and up to 30 seconds faster than other 4K providers. Xfinity is the only major service provider to offer the Super Bowl in both Dolby Vision® and Dolby Atmos®, available to its TV customers through a new Peacock 4K channel. Only Xfinity delivers an experience that puts customers this close to the sights and sounds of the action from Santa Clara, Calif.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260128181293/en/Xfinity launches new ultra-low latency technology, RealTime4K\n“Nothing kills watching a live sporting event faster than getting a text or seeing a play on social media before it hits your screen,” said Jon Gieselman, Chief Growth Officer, Connectivity and Platforms, Comcast. “With Xfinity’s new RealTime4K tech, spoilers don’t stand a chance. This ultra-low lag technology means our customers are always ahead of the action. Simply put, when it comes to live sports, no one competes with Xfinity.”\n\n\nA Network Built to Elevate Every 4K Viewing Experience\n\n\nRealTime4K is made possible by Comcast’s continued innovation and capacity investments in its best-in-class network. The company recently deployed technology in its network – usable on all 4K-delivered programming - that eliminates compression steps in the delivery pipeline so live 4K programming reaches customers’ homes faster than ever before. To offer the best video and audio experience, 4K programming is delivered over Comcast’s network at the highest possible bitrate - double that of traditional 4K.\n\n\n“Delivering our customers the best live sports viewing experience has been core to how we think about innovation at Comcast – it’s in our DNA,” said Fraser Stirling, Global Chief Product Offi...