Press release
ViacomCBS Partners With Sky to Launch Paramount+ in Europe
Transformative Distribution Partnership Accelerates Global Expansion of ViacomCBS’ Premium Streaming Service to the UK, Ireland, Italy, Germany, Switzerland
About this update from Comcast Corporation
[{"type":"text","content":"\nTransformative Distribution Partnership Accelerates Global Expansion of ViacomCBS’ Premium Streaming Service to the UK, Ireland, Italy, Germany, Switzerland and Austria in 2022\n\nExtended Partnership Another Key Step In Sky Aggregation Strategy, To Bring The Best Apps and Content To Sky Q Platform\n\nNew Multi-Year Comprehensive Agreement Also Includes Extended Carriage of ViacomCBS’ Pay TV Channels and the Renewal of its Ad Sales Partnership in Select Markets\n\n NEW YORK & LONDON--(BUSINESS WIRE)--\nViacomCBS Networks International (VCNI), a division of ViacomCBS Inc. (NASDAQ: VIAC, VIACA) and Sky, part of Comcast Corporation (NASDAQ: CMCSA), today announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022 as part of a new multi-year distribution agreement that also includes the extended carriage of ViacomCBS’ leading portfolio of pay TV channels and the renewal of Sky as an ad sales partner in select markets.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210805005410/en/\n“We are thrilled to expand our long-standing partnership with Sky to continue delivering ViacomCBS’ leading portfolio of premium entertainment brands to Sky customers and importantly bring Paramount+ to new audiences in all Sky markets, including the UK, Ireland, Italy, and GSA,” said Raffaele Annecchino, President and Chief Executive Officer, ViacomCBS Networks International. “This transformative distribution deal is key to accelerating our global ambitions in streaming while also supporting Sky’s strategic objectives to better serve audiences with greater flexibility in how they consume our content across all platforms.”\n\nParamount+ is the latest in a series of apps to come to Sky Q adding more than 10,000 hours of content, further enhancing Sky’s aggregation strategy and enabling Sky customers to watch even more of the best content together in one place on the Sky Q platform.\n\nStephen van Rooyen, Executive VP & Chief Executive, UK & Europe at Sky said: “This is another example of how we are innovating for our customers and further aggregating all the best apps and content together in one place on Sky Q, giving them more great TV to watch than ever before. Paramount+ is an excellent service with a huge range of fantas...