Press release
Imagine That: Xfinity's New Brand Platform Electrifies Imagination, and Frankenstein, With Unmatched Connectivity and Entertainment
Xfinity’s New Brand Platform Asks Consumers to Imagine How the Smartest and Most Reliable WiFi, Mobile, Home Security and Entertainment Come Together and
About this update from Comcast Corporation
[{"type":"text","content":"\nXfinity’s New Brand Platform Asks Consumers to Imagine How the Smartest and Most Reliable WiFi, Mobile, Home Security and Entertainment Come Together and Unlock the Extraordinary\n\n\nThe Work Leverages Universal Pictures Iconic IP and Universal Parks Creative Team to Bring Humanity to The Classic Dr. Frankenstein and His Monster “Frank”\n\n\n PHILADELPHIA--(BUSINESS WIRE)--\nComcast’s Xfinity has launched “Imagine That”, a lasting brand platform designed to spark curiosity and inspire possibilities. “Imagine That” invites consumers into a world where technology fades into the background, working so seamlessly that life feels simpler, safer, and more extraordinary. Only Xfinity turns imagination into reality with its powerful connectivity and entertainment ecosystem.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250929061132/en/Xfinity electrifies Frank's humanity and creativity in newest brand platform.\n“Imagine That” kicks off nationwide with a two-minute short film that leverages the rich IP of Comcast NBCUniversal with Dr. Frankenstein and his iconic monster, Frankenstein, or “Frank”, putting a fresh take on the classic story. This time, they’re stepping into a world powered by Xfinity, where the smartest and fastest WiFi, mobile, and entertainment create magical experience that bring Frank humanity. It’s a simple metaphor for life being better when technology works on your behalf and brings everything together seamlessly.\n\n\nTo create the “Imagine That” short film, Comcast’s Xfinity tapped into the timeless world of Universal Monsters. In collaboration with Universal Pictures and the Universal Parks team, the production rebuilt the intricate medieval lab of Dr. Frankenstein, as seen in “Monsters Unchained: The Frankenstein Experiment” ride at Epic Universe’s Dark Universe. With the help of the parks’ masterful make-up and prosthetic artists, Frankenstein’s look was faithfully reinvented - from his unmistakable green complexion to the square head, neck bolts, and boots that have made him a cultural legend.\n\n\n“At Xfinity, we’re not just imagining the future, we’re building it. From self-healing WiFi to mobile, home security, and entertainment, we’re delivering powerful experiences that work together in ways that make life simpler, safer, and a lot more ...