Press release
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions Across Largest, Most Prestigious Live Events on Streaming Platforms—Including the Olympic Games Paris 2024
FreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to
About this update from Comcast Corporation
[{"type":"text","content":"\nFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms.\n\n\n CANNES, France--(BUSINESS WIRE)--\nFreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic [& Paralympic] Games Paris 2024. In addition, FreeWheel released a new report entitled, “It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming Is Changing the Game,” adding additional support for marketers interested in advertising and exploring programmatic opportunities in the live streaming environment.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240617169797/en/(Graphic: Business Wire)\nAs the report asserts, live events continue to offer advertisers large, simultaneous audiences; highly-engaged viewing environments; and positive brand associations, yet as live events begin to move onto streaming platforms, challenges also present themselves. Ad technologies must deliver an advertiser’s message into a dynamic environment with millions of simultaneous views, with little room for failure or errors. Hence, the roll out of FreeWheel’s new capabilities that solve some of the key challenges of transacting programmatically within live events.\n\n\n“Streaming opened the path for publishers to transact programmatically within their highly valuable live inventory. But most programmers, understandably, took a walk, jog, run approach. Now, with advanced ad technologies, proven business models, and unprecedented scale of streaming audiences, we’re at a new stage in the programmatic evolution,” said Mark McKee, General Manager, FreeWheel. “There are still different approaches for different events, but publishers interested in opening their premier inventory to automated trading, can do so with confidence. As they say, it’s only live once, which is what makes these events so special for advertisers.”\n\n\nNew Capabilities for Live Event Advertising\n\n\nFreeWheel has a history of ad serving at scale into live events, including tentpole events like the Super Bowl and FIFA World Cup; major sports leagues includ...