Press release
FreeWheel Announces Katy Loria as its New U.S. Chief Revenue Officer
The Company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources NEW YORK--(BUSINESS
About this update from Comcast Corporation
[{"type":"text","content":"\nThe Company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources\n\n NEW YORK--(BUSINESS WIRE)--\nToday, FreeWheel announced that it has named Katy Loria as U.S. Chief Revenue Officer, Michael Lawlor as Chief Operations and Service Officer, and Chris Rouser as Head of Human Resources. Based in New York, Loria, Lawlor, and Rouser will serve as key members of the FreeWheel Executive Leadership team and invest in FreeWheel’s people, clients, software, and services to serve as the connective tissue within the video advertising ecosystem and provide global technology solutions for the future of TV advertising.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220714005135/en/FreeWheel announced that it has named Katy Loria as U.S. Chief Revenue Officer. (Photo: Business Wire)\n“With a host of new streaming options and subscription models, the TV advertising industry is at an inflection point and in need of simplicity, efficiency, and scale. We are excited to have Katy, Michael, and Chris lead and further the company’s focus on connecting this new TV ecosystem to enable its addressable and programmatic future,” said Mark McKee, General Manager, FreeWheel. “These industry leaders are excellent candidates for their respective roles: Katy, with her tremendous sales presence, focus on the customer, and solutions-oriented approach to sales; Michael, with his operational excellence-driven leadership and strategic customer-first approach to the business; and Chris, with his conviction that creating a great culture brings the talent and experience to help companies succeed.”\n\nKaty Loria, U.S. Chief Revenue Officer\n\nAs U.S. CRO, Loria will be responsible for growing both the sell and buy sides of FreeWheel’s marketplace. Reporting to McKee, she will define and maintain the revenue strategy through architecting and integrating revenue streams and designing and launching new revenue programs.\n\nLoria joins FreeWheel from Screenvision Media, where she had a strong track record of revenue generation, client focus, and employee development, as well as spearheading industry-responsive strategies and leading strategic partnerships. Prior to Screenvision Media, Loria led national sales for ViacomCBS (now Paramount), wh...