Press release
Comcast Unveils “Watch to Unlock” Capabilities for The 2024 Paris Olympics
Passport to Paris, a first-of-its-kind interactive experience, rewards live viewing and fan engagement instantly with digital keepsakes and other perks.
About this update from Comcast Corporation
[{"type":"text","content":"\nPassport to Paris, a first-of-its-kind interactive experience, rewards live viewing and fan engagement instantly with digital keepsakes and other perks.\n\n\n PHILADELPHIA--(BUSINESS WIRE)--\nComcast today announced the launch of Passport to Paris for Xfinity customers, an innovative experience designed to give fans, gamers, and collectors new ways to watch and engage with NBCUniversal’s coverage of The Paris 2024 Olympic and Paralympic Games.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240722978464/en/Comcast has unveiled “Passport to Paris”: a new interactive gaming and digital collecting experience that introduces “watch to unlock” capabilities for Xfinity Rewards members, tied to NBCUniversal’s coverage of The Paris 2024 Olympics and Paralympic Games. (Photo: Business Wire)\nPassport to Paris offers a first-of-its-kind “watch to unlock” capability for Xfinity Rewards members who watch select live coverage of the Olympics on NBCUniversal’s broadcast and cable networks, as well as streaming on Peacock, with digital passport stamps commemorating the events. Customers will unlock bigger and better rewards the more they watch and interact, and earn stamps in their digital passport through interactive quizzes and polls, which can be redeemed for rewards online or in the app. As an added benefit, the first 20,000 participants will unlock a limited-edition Olympic Games Paris 2024 pin and passport stamp: a platform first for pairing digital and physical rewards.\n\n\n“One of the great benefits of being a Xfinity Rewards member is exclusive access to new products and features like Passport to Paris,” said Pooja Kapadia, Vice President of Customer Loyalty and Rewards. “The Paris Olympics are a great opportunity to create a first-of-its-kind experience centered around the most anticipated event of the year.”\n\n\nPassport to Paris is easily accessible through The Olympics hub on Xfinity X1. Scanning a QR code will drive customers to the Xfinity Rewards portal where they can activate the experience and start playing. Xfinity Rewards is free for Xfinity customers. Sign up is easy and fast in the Xfinity App or online at xfinity.com/rewards.\n\n\nPassport to Paris joins a host of other new features and functionality Xfinity is rolling out for The Olympic Games, includin...