Business
Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV
Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships
About this update from Comcast Corporation
[{"type":"text","content":"\nIncludes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S&P Global Mobility, and others.\n\n\nComcast Advertising delivers Prime Video access for local and SMB advertisers through a new Amazon Ads partnership.\n\n\n NEW YORK--(BUSINESS WIRE)--\nToday at the IAB NewFronts, Comcast Advertising, the advertising division of Comcast, announced Comcast Advertising’s Outcomes+, a new solution that gives advertisers unparalleled targeting and attribution across the company’s premium TV and streaming inventory. Powered by Comcast’s unique combination of media, data, and technology, Outcomes+ delivers enhanced outcomes with a portfolio of AI-powered products activated by Comcast’s first-party data and attribution products backed by best-in-class partnerships.\n\n\nAdditionally, Comcast Advertising announced a new partnership with Amazon Ads, giving its local and small-to-medium sized customers access to Prime Video for the first time. These advertisers can now access Amazon Ads premium streaming audiences, which has an average U.S. monthly ad-supported reach of 200MM, unlocking new opportunities to reach relevant audiences at scale. Comcast Advertising is partnering with Amazon DSP to execute these media buys.\n\n\n“TV has always been a performance driver but achieving and proving that performance hasn’t always matched the simplicity of digital. Outcomes+ transforms that reality,” said Dawn Lee Williamson, Chief Revenue Officer, Media Solutions, Comcast Advertising. “With AI driven precision and premium quality data, Outcomes+ empowers advertisers to find the right audiences and measure outcomes across the entire funnel—because real impact happens throughout the journey, not only at the last click.”\n\n\nOutcomes+ by Comcast Advertising is an activation and attribution solution designed to help local to global advertisers target audiences from granular to broad, measure impact, and optimize campaigns. The solution is powered by deterministic data from more than 30 million Comcast households—representing over 100MM authenticated viewers. This scale is further strengthened by partnerships with premium publishers, distributors, and streaming platforms that extend Comcast Advertising’s reach to more ...