Press release
A+E Global Media Selects FreeWheel to Power Advertising Evolution on Heels of Its Strategic Expansion Announced at Upfronts
A+E Global Media and FreeWheel expand long-term partnership with enhanced audience and data integrations NEW YORK--(BUSINESS WIRE)-- A+E Global Media™, a
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[{"type":"text","content":"\nA+E Global Media and FreeWheel expand long-term partnership with enhanced audience and data integrations\n\n NEW YORK--(BUSINESS WIRE)--\nA+E Global Media™, a global entertainment company that offers premium programming spanning a wide range of genres across the linear and multiplatform ecosystems, including historical documentaries, biographies and pop culture, paranormal, crime and justice, movies and features, lifestyle and many others, announced they are renewing their long-term partnership with FreeWheel, a global technology platform for the multi-media advertising industry, to power the future of its ads business. Key to this renewal is the ability for A+E to easily enable audience activation for advertisers by utilizing FreeWheel’s Audience Manager.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250320626482/en/\nAs viewing habits evolve, A+E Global Media, home to iconic brands like A&E®, HISTORY® and Lifetime®, remains focused on providing quality content to audiences and innovative offerings for its advertising partners. Through this partnership, A+E and FreeWheel are enhancing the premium viewer experience with smarter, data-driven solutions that allow advertisers to connect with diverse audiences across A+E properties.\n\n\"At A+E, we are continually working to make sure we provide our viewers with quality content supported by a premium ad experience,” says Lee Barstow, Vice President Revenue Ops, A+E Global Media. “Through our partnership with FreeWheel, we’re enabling advertisers to deliver smarter, targeted placements across our network of content which enhances both monetization, and most importantly, audience experience.”\n\nA key component of this expansion is A+E’s adoption of Audience Manager, the audience-enabled advertising solution that unifies audiences across devices and ad types to created targeted and scaled audiences. With real-time audience sizing, always-on ingestion and same-day forecasting and audience delivery, Audience Manager makes it more efficient than ever for A+E to deliver, at scale, the audiences' advertisers are looking to connect with.\n\n“As the TV landscape has changed at lightning speed, A+E has always been a forward-thinking and innovative partner,” says Soo Jin Oh, Chief Commercial Officer, FreeWheel. “They offer adver...