Press release
64% Of Parents Say Their Kids Would Choose a Month of WiFi Access Over the Gift at the Top of Their Holiday Wish List According to Xfinity Study
Virtual or In Person - Survey Uncovers the Importance of Reliable WiFi and Connectivity During The Holidays, Regardless Of How Consumers Choose To Gather
About this update from Comcast Corporation
[{"type":"text","content":"\nVirtual or In Person - Survey Uncovers the Importance of Reliable WiFi and Connectivity During The Holidays, Regardless Of How Consumers Choose To Gather\n\n PHILADELPHIA--(BUSINESS WIRE)--\nNearly two in five consumers value reliable WiFi over gifts this holiday season, and two-thirds of parents say their kids would choose WiFi over their top toy this year. These findings released today in a study by Xfinity, the nation’s largest Internet provider, and Wakefield Research, highlight the importance of WiFi connectivity for this year’s holiday season.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211214005826/en/(Photo: Business Wire)\nKey learnings include:\n\n\n64% of parents say their kids would choose a month of WiFi over the gift at the top of their holiday wish list this year.\n\n\nThe desire for reliable WiFi doesn’t end at the kids table, with 35% of Americans admitting WiFi is more important than gifts for their holiday celebrations.\n\n\nIn-person celebrations will continue to rise, with 64% of consumers saying they will attend in-person gatherings this year.\n\n\nMore holiday guests means more devices that rely on fast and reliable WiFi. As a result, one in five (19%) Americans upgraded their WiFi plan to accommodate more devices this holiday season.\n\n\nHalf of Millennials (50%) and nearly as many Gen Xers (47%) strongly agree that WiFi has become more central to holiday celebrations today than before the pandemic.\n\n\n72% of all survey respondents agree video chats and virtual gatherings have allowed them to better connect with extended family and long-distance friends during the holidays.\n\n\nXfinity xFi lets customers manage their home WiFi network and all the devices connected to it, including setting up screen time rules and parental controls. Someone at the holiday dinner table checking their phone instead of spending quality time with grandma? Xfinity xFi users can instantly pause individual devices or a profile from accessing the Internet when connected to your home network for a specific amount of time or until you unpause.\n\nWith Xfinity xFi, consumers can also see what devices are connected to their home network and give them nicknames for easy reference, create profiles to group devices by family member, receive alerts when new devices jo...