Business
Mountain Hardwear Introduces the Ghost Shadow™ Collection
Mountain Hardwear, under parent company Columbia Sportswear Company (Nasdaq: COLM), introduces its most sustainable collection yet RICHMOND,
About this update from Columbia Sportswear Company
[{"type":"text","content":"\nMountain Hardwear, under parent company Columbia Sportswear Company (Nasdaq: COLM), introduces its most sustainable collection yet\n\n RICHMOND, Calif.--(BUSINESS WIRE)--\nMountain Hardwear is rolling out its most sustainable collection yet, with the introduction of Ghost Shadow™.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191015005157/en/Mountain Hardwear Introduces the Ghost Shadow™ Collection (Photo: Business Wire)\n\nComing in men’s and women’s in both a hoody and vest, the Ghost Shadow™ collection is proving that high-performance pursuits and environmental efforts go hand and hand. Between its 100% postindustrial recycled shell fabric and semi-recycled trims, lining, and insulation, the Ghost Shadow™ has 88% total recycled content. It’s raising the standard of utility while reducing carbon and water impact to bring the heat where it's supposed to: you, not the atmosphere.\n\n\nSteve Adams, Product Line Manager of Outerwear, expands on how the brand’s outlook on environmental optimism guided the design and development process. “We’ve had the Ghost Whisperer™ in our line for years and it’s such an iconic piece in the market,” says Adams. “So, as a team, we asked ourselves, ‘How can we expand this program in a more sustainably innovative way?’ And voila – that’s how the Ghost Shadow™ came to be.”\n\n\nMountain Hardwear recently updated the iconic Ghost Whisperer™ collection to feature 100% recycled ripstop nylon, and the product team knew they could take it a step further with the Ghost Shadow™.\n\n\n“Not only did we use 100% recycled ripstop nylon and recycled trims, but we also focused on insulation, using highly breathable PrimaLoft® Eco synthetic insulation,” explains Adams. “The Ghost Shadow™ provides amazing warmth-to-weight insulation for stand-alone or layered warmth even when it’s wet, functioning as comfortable as you’d expect from our Ghost family.”\n\n\nAnd no – recycled doesn’t have to mean compromise to performance. Outerwear Product Development Manager, Rachel Metcalf, is one of six Mountain Hardwear employees who was peer-voted to go on 3-week trek through the Khumbu Valley up to Everest Base Camp, where she tested the Ghost Shadow™ Hoody first-hand.\n\n\n“The Ghost Shadow was great for the different conditions we experienced on the trek like ...