Business
Mountain Hardwear Extends GORE-TEX Partnership to Create Ski Collection
Mountain Hardwear announces its launch of an entirely new ski collection with GORE-TEX technology RICHMOND, Calif.--(BUSINESS WIRE)-- Mountain Hardwear is
About this update from Columbia Sportswear Company
[{"type":"text","content":"\nMountain Hardwear announces its launch of an entirely new ski collection with GORE-TEX technology\n\n RICHMOND, Calif.--(BUSINESS WIRE)--\nMountain Hardwear is launching an entirely new ski line with the extension of its partnership with GORE-TEX.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191111005573/en/Mountain Hardwear Extends GORE-TEX Partnership to Create Ski Collection (Photo: Business Wire)\n\nUsing GORE-TEX C-Knit™ and Windstopper® technologies and both 2L and 3L shell fabrics, the Fall 2019 assortment builds on the solid technical foundation the two brands started circa 1994 with the original Exposure™ Jacket: Mountain Hardwear’s first ever creation with GORE-TEX.\n\n\nSteve Adams, Product Line Manager of Outerwear, states: “Our new GORE-TEX collection represents an everlasting commitment to building the best products possible.”\n\n\n“The goal was to build a ski collection that not only felt authentic to the Mountain Hardwear brand but was driven by the needs of real users whose lives are built around racking up as many days as possible on the mountain,” adds Creative Director Paxton Madison. “To do this, we reached out to a variety of locals at different mountain towns; conducted interviews; looked through their closets; and got a feel for the way they approached the kits they used for different modes of skiing.”\n\n\nAs Mountain Hardwear designers took this feedback to the drawing board, they honed in on the deliberate mentality required of snow enthusiasts both on and off the mountain. Madison says, “When you live in a ski town for the winter, you will no doubt encounter all different types of scenarios and conditions during the season. With these hardcore locals as our point of inspiration, we were able to build a ski collection that was focused on providing durability, breathability, and equipment compatibility with a variety of textiles and levels of insulation to cover the wide variety of conditions encountered in a typical season.\"\n\n\nWith real users’ insight as inspiration, in addition to GORE technology, Mountain Hardwear offers its most robust collection yet. The High Exposure™ assortment, for instance, is the lightest 3L GORE-TEX ski shell in the line; it’s made with C-Knit™ to provide a stretchy, durable and waterproof solution with un...