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From Hiking to Live Music: Columbia Sportswear's Hike Party Redefines Outdoor Lifestyle among Chinese Youth
Columbia Sportswear brought together more than 3,000 outdoor enthusiasts in Chongli, Zhangjiakou, China for the 2025 Hike Party, an immersive two-day outdoor festival that blended hiking, trail running, orienteering, and live music.
About this update from Columbia Sportswear Company
[{"type":"text","content":"ZHANGJIAKOU, China, Sept. 15, 2025 /PRNewswire/ -- Columbia Sportswear brought together more than 3,000 outdoor enthusiasts in Chongli, Zhangjiakou, China for the 2025 Hike Party, an immersive two-day outdoor festival that blended hiking, trail running, orienteering, and live music.","length":283,"tagName":"p"},{"type":"image","alt":"Young participants celebrate with their finisher medals at Columbia’s Hike Party","displaySize":"","headline":null,"caption":"Young participants celebrate with their finisher medals at Columbia’s Hike Party","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/5bed8be72e58bedb11e3d6c766d1effb"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/wi8jTJoMAERnJ74O4Nv36Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/5bed8be72e58bedb11e3d6c766d1effb","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2773161/Young_participants_celebrate_with_their_finisher_medals_at_Columbia_s_Hike_Party.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Launched in 2024, the Hike Party has quickly become Columbia's signature brand experience event in China, designed to bring the "GO INTO NATURE, UNLOCK YOUR NATURE" philosophy to life. This year's upgraded 2.0 edition of the Hike Party introduced a first-ever team orienteering challenge, inviting participants to navigate trails using maps and compasses in groups of three or four. Courses included trail running, hiking, and a new family track, with interactive checkpoints adding playful twists to the outdoor adventure.","length":541,"tagName":"p"},{"type":"text","content":"Columbia brand ambassadors Mr. Qiming Jiang and Ms. Jingyi Zhang joined participants on the course, testing their skills in the team challenge and later taking part in the festival's evening music and marketplace activities. Across the weekend, more than 2,000 participants from across China formed teams, shared the outdoor journey, and celebrated the spirit of teamwork.","length":376,"tagName":"p"},{"type":"text","content":"Music also played a central role. Famous Chinese bands including Dada, Berlin Psycho Nurses, The Hormones, KAWA and Neon Garden performed under the mountain skies, transforming the alpine...