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Columbia Sportswear Unveils USA Curling Uniforms for 2022 Winter Olympic Games
The reigning gold medalists will wear the brand's latest performance technologies on global stage PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear
About this update from Columbia Sportswear Company
[{"type":"text","content":"\nThe reigning gold medalists will wear the brand's latest performance technologies on global stage\n\n PORTLAND, Ore.--(BUSINESS WIRE)--\nColumbia Sportswear (Nasdaq: COLM) is proud to unveil the official uniforms that the USA Curling National Team will wear throughout the competition in the 2022 Olympic and Paralympic Games in Beijing, China. The sport’s top athletes provided deep insight into the new uniforms and each piece was designed with high performance and national pride in mind.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220119005409/en/The men’s and women’s USA Curling jerseys for the 2022 Winter Olympics feature Columbia technologies and aesthetics designed to capture the energy and national pride behind this growing sport. (Photo: Business Wire)\nColumbia worked closely with all members of USA Curling since announcing its multi-year sponsorship early this fall, and the customized jerseys, jackets, pants and accessories were developed specifically for the unique needs of the athletes. Technical elements include 4-way stretch fabrics to optimize mobility, abrasion-resistant materials, and the brand's proprietary Omni-Wick™ technology for accelerated moisture evaporation. Between international matches, the team will stay warm and focused wearing jackets insulated with Omni-Heat Infinity, Columbia’s striking new gold metallic technology.\n\nTechnology is only part of the story with the new uniforms, which will be worn by athletes and coaches on the Men’s, Women’s, Mixed Doubles, and Wheelchair National Teams. The defining aesthetics capture the energy and national pride behind this growing sport. Graphic features of the curling uniforms include four non-linear stripes across the chest to represent the four team members competing on the ice, while the “curling” swoops represent the motion and movement of the stone as it slides down the sheet of ice. Stars and stripes cascading down the chest honor each state represented at the Olympics, and faintly blended into the patriotic red, white, and blue jerseys is a pebbled pattern reminiscent of the textured ice.\n\n“Columbia’s ongoing partnership with USA Curling has been an exceptional experience and has inspired our designers to push our technologies and designs into exciting new directions,” said Joe Boyle, ...