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Columbia Sportswear Unveils the Gold Standard in Warmth with New Omni-Heat™ Infinity Technology
Company launches extensive ad campaign and national sweepstakes to win lifetime supply of jackets PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear
About this update from Columbia Sportswear Company
[{"type":"text","content":"\nCompany launches extensive ad campaign and national sweepstakes to win lifetime supply of jackets\n\n PORTLAND, Ore.--(BUSINESS WIRE)--\nColumbia Sportswear (Nasdaq: COLM) is excited to unveil Omni-Heat™ Infinity – the next evolution in thermal-reflective warmth. Building upon Columbia’s uber successful and award-winning Omni-Heat insulation platform, Omni-Heat Infinity debuts a striking new gold metallic lining material in a pattern scientifically engineered to optimize warmth and breathability. Inspired by the reflective technology used by NASA, the enhanced pattern of gold metallic dots reflect and retain natural body heat, delivering instant and lightweight warmth without compromising breathability or adding bulk. The new patented technology will be available this fall in more than 80 styles of jackets, boots and accessories, making it one of the largest technology launches in company history.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210908005413/en/The women’s Labyrinth Loop Hooded Jacket is the perfect companion for a cold winter hike with Columbia’s new Omni-Heat Infinity thermal reflective lining. (Photo: Business Wire)\nTo celebrate the release of “the gold standard in warmth,” Columbia will debut a series of ads that reflect an entirely new take on the role that gold plays in the outdoors. The new spots will launch on October 1 and will be distributed globally across broadcast, audio, out-of-home, and print channels throughout the winter. Columbia will also promote Omni-Heat Infinity across various social platforms, and will leverage brand athletes, ambassadors and other social media personalities to drive strong engagement among fans and followers throughout the season. Coupled with this extensive marketing effort, Columbia is launching a national sweepstakes starting today, and will award the winner a lifetime supply of jackets. Visit www.columbia.com/gold for more details on how to enter and official rules.\n\n“Omni-Heat Infinity expands upon our best-selling platform of patented technologies and we’re looking forward to showcasing this revolutionary innovation in what will be Columbia’s largest campaign in our 83-year history,” said Joe Boyle, President of the Columbia Brand. “The campaign injects Columbia’s signature light-hearted style but mak...