Business
Columbia Sportswear Company Hires Michael Minter as SOREL, VP Brand
PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq:COLM), a global leader in designing, sourcing, marketing, and distributing outdoor,
About this update from Columbia Sportswear Company
[{"type":"text","content":" PORTLAND, Ore.--(BUSINESS WIRE)--\nColumbia Sportswear Company (Nasdaq:COLM), a global leader in designing, sourcing, marketing, and distributing outdoor, active and everyday lifestyle apparel, footwear, accessories, and equipment products, today announced that Michael Minter will be joining the Company as SOREL’s Vice President, Brand.\n\n\nMr. Minter has spent nearly 20 years in creative and marketing leadership roles for brands such as Sanuk, Billabong, Keen, DC, and Reef. His work has ranged from award winning advertising campaigns to global retail concepts to high impact collaborations.\n\n\n“The addition of Michael to the team comes at an exciting time for the brand as we chart our course into a new chapter of growth,” said Cory Long, President of SOREL. “With a strong background revitalizing and scaling brands in footwear, fashion, outdoor, and action sports, Michael brings with him the creativity level and experience spectrum we feel is tailor-made for the SOREL opportunity.”\n\n\nMr. Minter began on April 29, 2024.\n\n\nAbout Columbia Sportswear Company:\n\n\nColumbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active lifestyle apparel, footwear, accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the company's brands are today sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL®, and prAna® brands. To learn more, please visit the company's websites at www.columbia.com, www.mountainhardwear.com, www.SOREL.com, and www.prana.com.\n\n\nAbout SOREL\n\n\nFounded in 1962, SOREL combines its heritage of expert craftsmanship with future forward designs to create all-season footwear. What began decades ago with premium boots is now a brand dedicated to an unparalleled balance of functionality and fashion.\n\n\nForward-Looking Statements\n\n\nThis document contains forward-looking statements within the meaning of the federal securities laws, including statements regarding the Company’s expectations, anticipations or beliefs about the growth of the Columbia brand and the Company. Forward-looking statements often use words such as \"will,\" \"anticipate,\" \"estimate,\" \"expect,\" \"should,\" \"may\" and other words and terms of similar meaning or reference fu...