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New HFS Research Report in Partnership with Cognizant Unveils How the '15% Club' is Reaping Real Business Value from AI
HFS Research, in partnership with Cognizant, has released a new report revealing how a select group of consumer goods firms—dubbed the "15% Club"—are moving beyond AI experimentation to enterprise-wide impact. Titled "The 15% Club: How Leading Consumer Goods Firms Turn AI Pilots into Scaled Success," the research highlights what's working right now in the AI adoption playbook and how the front-runners are using governance, investment, and agility to fuel growth and transformation.
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[{"type":"text","content":"New research reveals only 15% of consumer goods companies successfully scale AI, but those firms—the "15% Club"—achieve significant ROI by prioritizing governance, agile funding, and business-driven AI initiatives across marketing, supply chain, customer service and product innovation.","length":296,"tagName":"p","attribs":{}},{"type":"text","content":"BOSTON, July 10, 2025 /PRNewswire/ -- HFS Research, in partnership with Cognizant, has released a new report revealing how a select group of consumer goods firms—dubbed the "15% Club"—are moving beyond AI experimentation to enterprise-wide impact. Titled "The 15% Club: How Leading Consumer Goods Firms Turn AI Pilots into Scaled Success," the research highlights what's working right now in the AI adoption playbook and how the front-runners are using governance, investment, and agility to fuel growth and transformation.","length":552,"tagName":"p"},{"type":"image","alt":"HFS Research (PRNewsfoto/HFS Research)","displaySize":"","headline":null,"caption":"HFS Research (PRNewsfoto/HFS Research)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/c94dd49e99dacf85a92b59dd10481dd2"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/sNP2LOTNHvN2AKuEQavyaw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/c94dd49e99dacf85a92b59dd10481dd2","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/2692543/HFS_Primary_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The study, based on executive interviews across major North American consumer goods organizations, finds that only 15% of AI initiatives reach scaled production—but within this elite group, AI is making measurable impact in marketing, supply chain, product innovation, and more.","length":278,"tagName":"p"},{"type":"text","content":""AI isn't failing because the tech doesn't work—it's failing when organizations don't change around it," said Phil Fersht, CEO and Chief Analyst at HFS Research. "The 15% Club is proving that when you back AI with governance, flexible funding, and business-driven intent, you can unleash real competitive advantage. This is about rewiring the enterprise for agentic AI, not ...
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