Cognizant Moment: Powering the next generation of data-led, AI-fueled experiences at enterprise scale

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[{"type":"text","content":"New AI-powered digital experience practice area offers businesses end-to-end solutions for intelligent experience orchestration along the customer journey.\nTEANECK, N.J., July 29, 2024 /PRNewswire/ -- Cognizant announced the launch of Cognizant Moment™, the next evolution of the company's digital experience practice area, designed to help clients leverage the power of artificial intelligence (AI) to reimagine customer experience and engineer innovative strategies aimed at driving growth.\n\n \n \n \n \n \n \n\n \nThe new practice builds on the digital experience expertise and solutions Cognizant has delivered for clients over the last 20+ years, and advanced through a series of key acquisitions in the digital experience space. Now, as the ways consumers interact with technology are shifting to include multi-modal experiences, Cognizant aims to give clients the tools and insights they need to drive differentiation, cultivate customer loyalty and become future-ready.\nCognizant Moment™ is built on the foundation of intelligent ecosystem orchestration, a strategy that connects experiences as well as the underlying data, technology and operations across the entire enterprise ecosystem. This approach enables clients to leverage generative AI's content generation capabilities, along with human ingenuity, to innovate, differentiate and drive growth by informing and automating processes, and creating dynamic, hyper-personalized experiences for their customers.\n\"Every experience comes down to a series of moments, seamlessly enabled by intuitive strategy, human-centered design and curated technology,\" said Ravi Kumar S, CEO, Cognizant. \"Cognizant research shows that a majority of G2000 business decision makers believe that generative AI will help them create new products and services, and many of them are already using the technology to design or deliver them. We aim to meet the moment, as enterprises move to differentiate through experience, and enable them to implement a data and technology-driven approach to shape the customer journey, rather than relying on traditional marketing agencies.\"\nCognizant Moment aims to address these challenges directly, with a suite of capabilities across multiple workstreams, including:\nIntelligent Ecosystem Orchestration: Connecting data, technology and operations to create a dynamic experience e...

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