Cognizant to Accelerate AI-Driven Creativity and Customer Experience Transformation at Enterprise Scale with Adobe

About this update from Cognizant Technology Solutions Corporation

[{"type":"text","content":"Collaboration aims to transform how enterprises produce content and experiences, bringing AI-driven content supply chains and enterprise-grade governance to marketing and customer experience at scale.TEANECK, N.J., Jan. 30, 2026 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) announced an expanded global strategic collaboration with Adobe to help enterprises transform how they create, govern and scale content and customer experiences using generative AI. The collaboration builds on the long-standing relationship between the two companies, bringing together Adobe's AI-powered creative and experience platforms with Cognizant's AI Builder approach, industry expertise and managed services capabilities, to help address rising content demand, brand governance and cost pressure across regulated and high-growth industries.\n \n \n \n \n \n \n \nEnterprises face exponential growth in content needs, and traditional creative and marketing operations are increasingly unable to keep pace. In a survey of 1,600 marketers globally, Adobe found that nearly all respondents (96%) reported content demand doubled over the last two years, and most marketers (71%) anticipated this demand to grow more than 5 times between now and 2027.Teams are managing rising volumes of assets, channels and experience variations under increasing cost, brand and regulatory pressure. Generative AI is accelerating this shift, forcing organizations to rethink the end-to-end content supply chain, from ideation and production to compliance, localization and personalization at scale. Adobe recently estimated that an AI-enabled content creation and production transformation has the potential to deliver large enterprises an average 7.1 times net return on investment over three years.\"The promise of AI is only realized when it is purpose-built for business outcomes. As AI builders, Cognizant brings together industry context, engineering depth, and enterprise-grade platforms to create responsible solutions that move from experimentation to execution at scale,\" said Ben Wiener, Global Head of Cognizant Moment. \"This expanded collaboration with Adobe allows us to co-create and operationalize AI-powered content and experience solutions that are built for each client's reality, turning the potential of AI into measurable value across industries.\"The expanded Cognizant-Adobe collaborati...

More updates from Cognizant Technology Solutions Corporation