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DOCASA, Inc. Launches Department of Coffee and Social Affairs in the U.S.A.
DOCASA, Inc. Launches Department of Coffee and Social Affairs in the U.S.A..
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[{"type":"text","content":"\n\n\n\nDOCASA, Inc. Launches Department of Coffee and Social Affairs in the U.S.A.\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nDOCASA, Inc. Launches Department of Coffee and Social Affairs in the U.S.A.\nPR Newswire\nSCHAUMBURG, Ill., Aug. 22, 2017\n\n\n\nSCHAUMBURG, Ill., Aug. 22, 2017 /PRNewswire/ -- DOCASA, Inc. (OTCQB: DCSA), through its wholly-owned subsidiary, Department of Coffee and Social Affairs Limited, announces the launch in the U.S. of its award-winning specialty coffee shops securing its first site at 800 Diversy in Chicago, Illinois.\n\nThe new shop is the first of 6 initial planned shops in the Chicago area, with discussions taking place on a further 5 throughout the city at this time. \n\nPeople between the ages of 19 and 34 account for the highest coffee consumption in the U.S. Through 2008 to 2016, daily coffee consumption by the millennials has increased from 34% to 48%. The advancing of cafe culture as a \"fashion symbol\" is driving the increase of coffee consumption, according to the Mordor Intelligence Report August 2017.\n\nPresident & CEO Ashley Lopez said, \"Our launch in the U.S. is a natural progression following our success and market leading position in the UK specialty coffee market.  The consumption of specialty coffee is increasing as shoppers are now prioritizing experience over price in the consumption of coffee.  We are the \"affordable premium product\" and our particular appeal to coffee lovers is reflected in everything we do.  Chicago is a great place to launch into the U.S., being one of the top 5 cities in the U.S. where people of the \"millennial\" age live.  By opening shops across Chicago within the coming months, we are laying the foundations, establishing our brand and our values, before launching a completely new concept in the world of specialty coffee that we are all very excited about.\"\n\nAccording to the Specialty Coffee Association of America, \"Out of an annual $48 billion a year market, for the first time, specialty coffee will represent over 50% of that market in 2017 and is set...