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Cloudflare Gives Creators New Tool to Control Use of Their Content

SAN FRANCISCO, September 24, 2025--New Content Signals Policy will empower website owners to declare preferences on how AI companies access and use their content–available for free.

articleCloudflare, Inc.September 24, 20258/company/cloudflare-inc/news/cloudflare-gives-creators-new-tool-to-control-use-of-their-content
Cloudflare Gives Creators New Tool to Control Use of Their Content

About this update from Cloudflare, Inc.

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