Business
Clear Channel Outdoor to Modernize Transit Advertising Across Austin Through New CapMetro Partnership
Clear Channel Outdoor (NYSE: CCO) today announced it was awarded a multi-year contract from CapMetro, the main public transportation authority serving Austin and Central Texas, to modernize and expand the transit agency's advertising program over the next three years. This partnership opens a major new avenue for brands to engage on-the-go consumers and daily commuters across Austin's busiest corridors and surrounding suburbs.
About this update from Clear Channel Outdoor Holdings, Inc.
[{"type":"text","content":"High-Impact Transit Media Will Connect Brands with Millions of Residents, Commuters and Visitors in One of America's Fastest-Growing Cities ","length":143,"tagName":"p"},{"type":"text","content":"AUSTIN, Texas, Jan. 27, 2026 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO) today announced it was awarded a multi-year contract from CapMetro, the main public transportation authority serving Austin and Central Texas, to modernize and expand the transit agency's advertising program over the next three years. This partnership opens a major new avenue for brands to engage on-the-go consumers and daily commuters across Austin's busiest corridors and surrounding suburbs.","length":493,"tagName":"p"},{"type":"text","content":"Under this exclusive media contract, Clear Channel Outdoor (CCO) will manage and grow ad sales across 400+ buses operating on 71 routes and 10 rail stations that together move more than two million monthly riders – all while Central Texas continues to experience rapid economic growth driven by technology, tourism and creative industries.","length":339,"tagName":"p"},{"type":"text","content":"Reimagining Transit Advertising in AustinCCO will transform CapMetro's advertising program into a modern, dynamic media network to achieve a variety of business objectives for local and national advertisers. Key components of Clear Channel's modernization strategy include:","length":282,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Enhanced creative capabilities to support high-impact campaigns","length":63,"tagName":"p"}]},{"val":[{"type":"text","content":"A robust transition and installation plan to ensure a seamless launch in 2026","length":77,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":140,"olType":false},{"type":"text","content":""Our partnership with CapMetro will help brands connect in even more meaningful ways with Austin's vibrant and growing community," said Michelle Costa, Regional President, Clear Channel Outdoor. "As Austin continues to expand as a cultural and economic hub, brands will benefit from the high-impact transit advertising solutions we'll bring to bear to drive measurable campaign results."","length":425,"tagName":"p"},{"type":"text","content":"Extending Brand Reach Across Every Major Touchpoi...