Business
CleanSpark Unveils New Brand Identity to Unify its Business Segments
New ‘look and feel’ unifies the company’s business segments—sustainable bitcoin mining and renewable energy technology SALT LAKE CITY, Nov. 30, 2021 (GLOBE
About this update from Cleanspark, Inc.
[{"type":"text","content":"New ‘look and feel’ unifies the company’s business segments—sustainable bitcoin mining and renewable energy technology\nSALT LAKE CITY, Nov. 30, 2021 (GLOBE NEWSWIRE) -- CleanSpark Inc. (Nasdaq: CLSK) (the \"Company\" or \"CleanSpark\"), a sustainable bitcoin mining and energy technology company, today unveiled a new logo, including a new wordmark and icon, and a new website. The new brand identity reflects the Company’s strategic focus on sustainable bitcoin mining using the Company’s background in energy technology. As CleanSpark continues to expand capacity across its portfolio of mining facilities, the unique advantages of having a background in energy technology and management is becoming increasingly valuable: CleanSpark is developing some of the most efficient mining operations in the industry. CleanSpark’s new brand identity reflects the competitive advantage of the Company while also emphasizing the Company’s brand as approachable, adaptable and trustworthy for shareholders and customers. The new icon of a star-within-a-star distills the CleanSpark star into an easily recognizable symbol that reflects who the Company is at its core: a business with global reach that unites its two business segments—sustainable bitcoin mining and energy technology. “Mining Bitcoin has become an increasingly important business segment for CleanSpark. We leverage our deep energy background to make our operation sustainable, which is important given how energy-intensive this industry is—so we wanted our updated brand to reflect that,” said Matthew Schultz, CleanSpark’s executive chairman. “I'm very proud of our in-house design team, who did a spectacular job of understanding and then depicting what we stand for.” Danielle Nazareno, director of design, brought over a decade of experience designing for new and emerging brands to create the new logo. “Refreshing our brand aligns our public image with the work we do, how we see ourselves, and how we want others to see us,” said Danielle. CleanSpark’s new website is now live at www.cleanspark.com while its new brand commercial can be viewed at www.youtube.com/watch?v=DzDI8njXATA. About CleanSpark CleanSpark, Inc., a Nevada corporation, is a sustainable bitcoin mining and energy technology company that is solving modern energy challenges. For more information about the Company, please visit the C...