Business
Wellington Financial leads $3 million financing for Vision Critical Communications Inc.
Wellington Financial leads $3 million financing for Vision Critical Communications Inc..
About this update from Clairvest Group Inc.
[{"type":"text","content":"\n\n\n\n\nTORONTO, Oct. 24 /CNW/ - Wellington Financial Fund LP, a privately held\nspecialty finance firm, today announced the second investment of its recently\nclosed and oversubscribed Fund III. The $3 million debenture financing with\nVision Critical Communications Inc. (\"Vision Critical\") will facilitate the\nlaunch of a full-service strategic market research consultancy through Angus\nReid Strategies and help finance the company's growth strategy. Existing\nshareholder, Angus Reid, also participated in the financing.\n\"Today's investment pairs Wellington Financial with one of the most\nrespected market researchers in Canada. Leveraging the power of online panels\nand interactive survey environments, Vision Critical, along with Angus Reid\nand his team, is poised to provide a competitive, innovative alternative in\nthe North American market research industry. Their successes to date in\ndeploying industry-changing platforms make them a natural partner for\nWellington,\" said Mark McQueen, President and Chief Executive Officer of\nWellington Financial. \"Our venture debt capital will assist Angus and the\nCompany to substantially grow revenues and re-enter the full-service market\nresearch space - an arena in which Angus has already achieved notable\nsuccess.\"\nFounded in 2000, Vision Critical develops and operates software and tools\nthat are used to help companies recruit, engage and learn more from their\ncustomer advisory panels. Its Panel+ platform enables self-serve polling and\nsurveying by Global 5000 companies using their own panels. Vision Critical's\nFusion suite is a group of rich media applications including interactive\nvisualizations, streaming video and 3D virtual environments, which aid in\nincreasing participation rates by providing new, unique ways of extracting\ninformation and opinions from consumers. Its sister company, Angus Reid\nStrategies, was recently launched and will offer full-service market research\nand consulting services that leverage the online technology provided by Vision\nCritical to organizations in both Canada and the United States.\n\"The Wellington Financial team has a clear understanding of the growth\npotential that interactive online polling, surveys and panels can bring to the\ntraditional market research industry,\" said Angus Reid, CEO of Vision\nCritical. \"We are pleased ...