Press release
Cisco's 2025 Data Privacy Benchmark Study: Privacy landscape grows increasingly complex in the age of AI
News Summary The Cisco 2025 Data Privacy Benchmark Study reveals increasing trust in global providers to protect and secure data86% of respondents support
About this update from Cisco Systems, Inc.
[{"type":"text","content":"News Summary\nThe Cisco 2025 Data Privacy Benchmark Study reveals increasing trust in global providers to protect and secure data86% of respondents support privacy legislation, recognizing its positive impact on business operationsWhile 96% confirm that privacy investments provide returns exceeding costs, organizations anticipate resources and spending will likely shift to AI in the coming yearAI familiarity is rising, with 63% being very familiar with Generative AI, but concern for unintended risks continueSAN JOSE, Calif., April 2, 2025 /PRNewswire/ -- Cisco (NASDAQ: CSCO) today unveiled its 2025 Data Privacy Benchmark Study, offering a comprehensive analysis of privacy trends and their profound implications for businesses worldwide. As data privacy remains critical to establishing business value and trust, the study uncovers a complex landscape where the demand for local data storage intersects with reliance on global providers' expertise. Conducted across 12 countries with insights from 2,600 privacy and security professionals, the eighth edition Data Privacy Benchmark Study demonstrates the growing importance of establishing solid data privacy foundations to unleash the full potential of AI.\n\n \n \n \n \n \n \n\n \n\"Privacy and proper data governance are foundational to Responsible AI,\" said Dev Stahlkopf, Cisco Chief Legal Officer. \"For organizations working toward AI readiness, privacy investments establish essential groundwork, helping to accelerate effective AI governance.\"\nConcerns around safety and security drive data residency decisions\nDespite increased operational costs of data localization, 90% of organizations see local storage as inherently safer, while 91% (up five percentage points year-over-year) trust global providers for better data protection. These dual data points reveal today's complex privacy landscape: global providers are valued for their capabilities, but local storage is perceived as safer.\n\"The drive for data localization reflects rising interest in data sovereignty,\" said Harvey Jang, Cisco's Chief Privacy Officer. \"Yet, a thriving, global digital economy relies on trusted cross-border data flows. Interoperable frameworks such as the Global Cross-Border Privacy Rules Forum will play a vital role in enabling growth while effectively addressing crucial privacy and security concerns.\"\n...