Press release
Cisco Survey Reveals: As Consumers Shift Towards A 'Smarter' Digital Life, Reliability, Security and Sustainability Emerge as Key Needs
News Summary: Consumer expectations will reshape the needs and economics of the internet. Today, more than 60% of consumers in EMEA1 expect to connect cars,
About this update from Cisco Systems, Inc.
[{"type":"text","content":"News Summary:\nConsumer expectations will reshape the needs and economics of the internet. Today, more than 60% of consumers in EMEA1 expect to connect cars, appliances, energy and water to the internet, and broadband networks must scale to support this.Increased dependence on broadband for everyday tasks, however, means that while speed is still the main priority for upgrades (40% of respondents), security is now a close second (38% of respondents).Sustainability is now a key driver of consumer choice with 77% of respondents willing to pay more for broadband with a lower carbon footprint.LONDON, July 14, 2023 /PRNewswire/ -- The Cisco Broadband Survey1, released today, finds that evolving consumer expectations will reshape the needs and economics of the internet. People in EMEA (Europe, Middle East and South Africa) are rethinking what they rely on the internet for, balancing classic demands for speed and reliability, with the intensifying needs of rising eco-consciousness, secure cloud infrastructure, and the consumerisation of technologies such as the Internet of Things (IoT) connecting our devices, from smart cars to home appliances. This has led to 79% of survey participants ranking broadband as critical national infrastructure, escalating the need for the technology industry to respond to these asks and accelerate the journey towards a more sustainable, secure internet for the future.\n\n \n \n \n \n \n \n\n \nConsumers Want to Invest in Sustainable BroadbandThe carbon-cost of broadband connectivity is a top priority for consumers. Cisco's Broadband Survey revealed that 65% of consumers in EMEA are now concerned about the carbon footprint of their broadband, with young people aged 18-24 the most concerned (73%). In addition, 77% said they would be willing to pay more for sustainable broadband, with around a quarter prepared to pay a price premium of more than 20%. This supports a wider market trend, shown in a 2019 survey by Nielsen and a 2022 survey by Globescan, revealing widespread consumer awareness around the environmental impact of the products they use and a demand for companies to step up and mitigate negative impacts on the planet.\nSecurity Is a Priority as More Move OnlineIn parallel to growing environmental concerns, the emergence of hybrid work and the ever-increasing blur between the professional and personal...