Press release
Cisco, Qwilt and Digital Alpha Define the Future of Content Delivery with New Open Caching Solution for Service Providers
News Summary Companies introduce new model for streaming media delivery leveraging Open Caching architecture deployed at the edge of the service provider
About this update from Cisco Systems, Inc.
[{"type":"text","content":"News Summary Companies introduce new model for streaming media delivery leveraging Open Caching architecture deployed at the edge of the service provider networks; it offers unprecedented levels of quality with open, global APIs endorsed by the Streaming Video AllianceInnovative business model enables zero-capex and limited-risk deployment, helping service providers generate new revenue as active participants of the content delivery value chainBT has adopted this solution to deliver high-quality streaming experiences across its network to its customers on behalf of global content providers SAN JOSE, Calif. and REDWOOD CITY, Calif., Oct. 08, 2020 (GLOBE NEWSWIRE) -- Cisco, Qwilt and Digital Alpha (DA) announced today how together they are disrupting the commercial Content Delivery Network (CDN) market with a new as-a-service offering based on Open Caching, with BT as the flagship customer. Streaming content is increasingly delivered in 4K and soon 8K, supporting augmented and virtual reality (AR/VR) applications across multiple devices, over wireline and wireless connections. This drives network capacity demands, with consumer internet video traffic expected to comprise 82% of all (consumer) internet traffic by 2022, (up from 73% in 2017.)1 Resulting performance requirements are accelerating the shift away from traditional content delivery models, opening up the opportunity for service providers to use their edge assets to deploy their own distributed CDN capabilities and become more active participants in the streaming media delivery value chain. Open Caching, an open architecture developed and endorsed by the Streaming Video Alliance, offers a platform that federates content delivery infrastructure deployed deep inside service provider networks, into a global CDN with open APIs for content publishers. It is designed to help service providers easily deploy an edge CDN footprint, offering them more control over content flows. It also caters to the needs of global and regional content providers for more capacity, consistency in content delivery and performance assurance. Featuring Digital Alpha as the investing partner providing a unique funding solution, this partnership combines Qwilt’s innovative content delivery platform based on Open Caching, with Cisco’s edge compute and networking infrastructure to deliver the solution as-a...